Studio Location

New York, NY

Office director

Harry Mark, FAIA

Address

36 E 23rd St Suite 10F
New York, NY 10010

Phone

212.938.2793

Project inquiries

newyork@rsmdesign.com

Project inquiry

With our studio centrally located in Manhattan’s vibrant and creative Flatiron District across from Madison Square Park, we are deepening our commitment to the East Coast while continuing to serve clients worldwide.

For nearly three decades, RSM Design has been a leading design studio for wayfinding, placemaking, and environmental graphic design. Our team understands how people navigate and experience places around the world, and New York City stands as an unparalleled epicenter of global design innovation, constantly reinventing itself through bold experimentation and cultural fusion. We work creatively and sensitively to uncover meaningful design solutions that are focused and inspired by each project’s vitality, history, and culture.

Under the guidance of Executive Director and Founding Partner Harry Mark, FAIA, our New York City studio flourishes as a creative laboratory. Harry's remarkable journey through archaeological sites in Turkey with Oxford and New York Universities has honed his ability to uncover hidden narratives within spaces, while his leadership across RSM Design’s international portfolio brings depth to every project. This multidisciplinary perspective infuses our established team in NYC with an approach that reveals the extraordinary within the ordinary, creating designs that speak to the body, mind, and heart.

Our New York City based team focuses on wayfinding and placemaking solutions that not only celebrate this city’s distinctive character but also provide the certainty users need to navigate with confidence, the variety that keeps experiences fresh, and the moments of delight that transform everyday journeys into meaningful connections with place. We immerse ourselves in the varied pulses of the city, and of every project we undertake, calibrating our design approach to enhance rather than compete with the natural flow of human movement.

New York Studio Projects

Meet the Team

Meet the team

What Clients Say

Floral pattern painted on architectural facade of retail center in Florida.

CityPlace

A photograph of a rooftop identity sign designed for Forum Curenavaca

Forum Cuernavaca

Monet Avenue

As a result of an extremely successful collaboration, RSM’s designs for the newly branded [CityPlace] has been a major reason that we have been able to sign new leases with major retail and restaurant tenants and has attracted significant, new-to-market office tenants to our new development sites. In fact, the tenants specifically refer to the thoughtfulness of the design of the Public Space as the reason for them wanting to relocate to West Palm Beach. We have RSM to thanks for this.

David Harrison, Vice President, Related Ross Companies

We like the way RSM brings fresh ideas to their design work and how they add significant value to our work. RSM adds texture to a project by thinking carefully about graphic design for every important element and they especially stand out by how effectively they interact and brainstorm with us. More than any other designer, they truly understand what we want out of a project.

Rob Anderson, Principal, Field Paoli Architects

Over the years we have collaborated with RSM Design on over 40 projects, both international and domestic ... every time they brought joy to their work, their relationships, and the communities which were benefitted by their senses. Over five decades of practice, I’ve engaged and worked collaboratively with a host of highly skilled two-dimensional (paper) graphic designers and three-dimensional environmental graphic design firms. But, the most natural fit for my work, the firm which stood apart as possessing the most alluring elixir of creative and professional engagement, was RSM Design. A highly collaborative firm, collegial, impossible to rattle with severe criticism, they always led with optimism and interest. To a person they bring a level of energy, excitement, curiosity, and creativity rarely exhibited by environmental design professionals. Their passion is infectious, and the outcome shows it. They are consummate professionals.

Ronald Altoon, Founding Partner, Altoon Partners LLP

Services

Signage & Wayfinding

In the complex urban landscape of New York City and other global destinations, effective wayfinding is essential. Our studio approaches wayfinding as more than just signage—we create experiences that provide certainty, variety, and delight. Working within distinct neighborhoods and iconic architecture, we design intuitive wayfinding that helps users navigate with confidence and ease.

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Master Sign Programs for Complex Environments

A master sign program establishes guidelines for the long-term implementation of signage within a built environment. This helps create a space that is both unified and functional. Inspired by working and living in a complex urban environment, our New York studio excels at developing comprehensive master sign programs that account for the unique character and demands of each project.

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Placemaking

Creating meaningful connections between people and places is at the heart of what we do. RSM Design’s approach to placemaking starts with understanding local culture and community needs in order to weave them into designs that transform ordinary spaces into vibrant destinations.

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Public Art & Murals in Urban Environments

Our New York studio produces artful moments through public art, murals, and installations that celebrate cultural diversity and creative energy. Working with local artists and international talents alike, we develop public art programs that tell stories, become landmarks, and reinforce community pride.

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Environmental Graphic Design

Bring architecture and visual storytelling together in powerful ways with our environmental graphic design. We transform how people experience places by introducing graphic interventions that add clarity, beauty, and meaning to the built environment. Working across scales, from intimate retail environments to expansive civic spaces, we craft design solutions that orient users, communicate information, and express brand identity—all while enhancing the visitor experience.

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Exhibit Wayfinding Design

In museums, wayfinding becomes part of the storytelling experience. Our team specializes in creating navigation systems for museums and permanent exhibits to guide visitors, encourage discovery, and enrich their journey.

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Brand Strategy

We create visual identities that capture the essence of places and experiences from around the world. Our brand development process goes beyond logo design to establish comprehensive visual languages that translate powerfully across built environments. Working closely with stakeholders, we uncover the unique qualities that define each project and transform them into authentic visual expressions.

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Digital Signage Integration

In today's highly interconnected world, the integration of digital elements into the built environment is necessary, yet requires thoughtful planning and design expertise. Our New York studio helps clients navigate the evolving landscape of digital signage, creating digital integrations that enhance the user experience and feel natural within their architectural context.

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Types of Wayfinding Signage

Loft & Residential Signage

Residential signage must balance practical navigation with a sense of home and community. Our signage for lofts and residential buildings provides necessary wayfinding information while still complementing the architectural character of the space. We pay special attention to entry experiences, amenity spaces, and unit identification, creating wayfinding systems that feel appropriate for daily living.

Subway Signage

In the complex underground systems of subway signage, clear navigation is crucial. Our studio designs subway signage that brings order and clarity to the intricate network of lines, platforms, and exits that millions of people use daily. We apply our Principle-Centered Design approach to create information hierarchies that allow for quick decision-making in environments that are often crowded as well as fast paced.

Retail Signage

Retail signage must capture attention and express brand identity while guiding customers through the shopping experience. In the competitive retail landscape, our designs stand out by creating visual connections between exterior branding and interior navigation.

Commercial Building Signage

The identity of a commercial building begins with its exterior signage. Our studio creates building identification and wayfinding elements that express the quality and character of each development, taking into account viewing distances, surrounding architecture, and neighborhood context to design signage with appropriate scale and visibility.

Boutique Hotels Signage

The best hotel signage tells a story instead of only guiding guests through their stay. From boutique hotels in New York to luxury resorts in Costa Rica, we create signage that captures the unique personality of each hospitality destination. Every touchpoint presents an opportunity to extend the brand narrative through thoughtful material selection, typography, and placement.

Digital Signage

Digital signage offers dynamic possibilities for communication and engagement in the built environment. RSM Design helps clients integrate digital elements that enhance rather than overwhelm the user experience. We develop digital signage that maintains brand consistency across both traditional and digital platforms.

Window Signage

Creating a strong first impression with window signage requires balancing branding, architectural cohesion, visibility, and light transmission. In street-level retail and commercial spaces, we design window graphics that attract attention while complementing interior experiences.

Lobby Signage

Knowing that the lobby sets the tone for the entire building experience, our lobby signage designs create clear arrival moments while expressing the quality and character of the space. We integrate wayfinding elements, directories, and brand expressions that can naturally accompany existing architectural features and materials.

Suspended illuminated wayfinding sign directing to shops and elevators above a stairway, demonstrating environmental graphic design, signage systems, and intuitive navigation for retail, mixed-use, and commercial environments.

This sign appears to be a monument sign, typically used to mark the entrance of a significant location such as a park, business complex, or residential area. Monument signs are generally placed at eye level and constructed from durable materials like stone, concrete, or metal to ensure longevity and visibility. In this case, the sign for "MET PARK" is designed to be easily readable and is likely intended to designate the name of the park or the area.

Pier Sixty-Six Hotel & Marina. Hospitality Design. Lobby Design. luxury resort destination, marina and residential mixed-use development. Wayfinding Design.

Heavenly Bodega café window graphics in San Diego featuring layered typography reading “Local Beer,” “Old World Wines,” and “Spirits,” applied to glass with a street scene and indoor seating visible beyond.

The lobby design of Pier Sixty-Six Hotel & Marina, a mixed-use residential development in Fort Lauderdale, Florida.

Our New York City studio reflects the creative spirit of the people who work within it, embodying innovation, passion, and an unwavering dedication to enhancing the built environment through Principle-Centered Design.

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