Over 2,000 completed projects reflect our commitment to people-first design and a principle centered approach.
The studio brings together a team of 40+ designers, architects, and storytellers to design places people love.
Our Approach
We create with purpose.
Every project begins with intention.
From wayfinding to branding and placemaking, our work is rooted in clarity and meaning, connecting people to place in ways that feel both natural and memorable.
We listen closely — to people, to place, and to the heart of a brand — uncovering the stories and essence that shape every project.
To create with purpose is to craft environments that tell stories, celebrate culture, and leave an imprint that extends far beyond the physical space.
We design with vision.
Vision is the lens through which we imagine what a place can become.
At RSM Design, we look beyond trends to uncover stories that last, balancing the big picture with the smallest detail.
We believe the most impactful design emerges from a shared vision, where diverse voices unite as one inspired team. Our team approaches each project with curiosity and creativity, shaping design decisions that reflect the spirit of the community and the character of the space.
Designing with vision transforms buildings and landscapes into experiences that inspire and endure.
We shape spaces into stories.
We see the built environment as a living canvas, layered with history, culture, and vision.
At RSM Design, we shape these layers into narratives that guide, welcome, and inspire.
Through environmental graphics, branding, and wayfinding, we give architecture a voice — turning ordinary moments into meaningful experiences, and spaces into stories that resonate with people long after they leave.
Decades of Design
1980–1994
Building shared experience
Harry, Suzanne, and Martin all worked at RTKL. Suzanne was helping develop the Environmental Graphic Design Studio while Martin and Harry worked in the Architecture Department.
1997
The studio is born
In 1999, the studio moved out of the garage apartment and purchased the San Clemente design studio.
1999
Shoes Optional
it was the line in the Help Wanted ad that read “shoes optional” that truly sealed the deal for Stephanie Wills to join the team.
2003
160 Avenida Cabrillo
Discovered a hidden gem of a building near the beach designed by Korean architect Henry Lim, a protégé of Frank Lloyd Wright.
2006
Kyle Joins the Team
After working at a couple of architecturally focused design groups, Kyle was drawn to RSM Design’s perfect blend of architecture and graphic design.
What We Value
We create meaningful, human-centered environments by blending creative vision with technical expertise to deliver thoughtful, high-quality experiences for everyone to enjoy and connect.
01 /
People First
Every decision begins with empathy, inclusivity, and the goal of creating meaningful human connections through the power of design.
02 /
Creative Synergy
We believe the best ideas emerge through shared creativity, grounded in respect and collaboration, where diverse perspectives come together to spark innovation.
03 /
Excellence with Care
We are dedicated to exceeding expectations through thoughtful detail, precision, and care in execution.
04 /
Built on Trust
We build lasting relationships grounded in integrity, respect, and reliability, both within our team and with our clients & partners.
05 /
Design with Wonder
We are always learning and always growing, approaching each project with curiosity and imagination. Every design is an opportunity to bring fresh ideas, spark discovery, and reveal a unique story through the power of design.
06 /
S.P.A.R.K.
Our S.P.A.R.K. values guide how we work and design—putting people first, owning our work, pushing creativity, going above and beyond, and growing every day to create meaningful impact.
Clients & Collaborators
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