Large teal dimensional lettering spelling "Grand Park" on a weathered steel base with stone steps, native plantings, and a lake with fountains in the background. Frisco, TX.

Frisco, Texas

Grand Park

An Evergreen Park System Shaped by Frisco's Past

Project type

Wayfinding Signage Design

Project sector

Civic Design Park Wayfinding & Signage
Aerial rendering of Grand Park in Frisco, TX, showing winding trails, connected lakes, open green lawns, and tree-lined pathways spread across a large landscaped park site.

Project info

Client City of Frisco

Landscape Design Workshop

A park system built to grow, inspired by Frisco’s railroad origins

RSM Design is partnering with the City of Frisco to develop a comprehensive wayfinding system for Grand Park, a sprawling greenspace in the heart of Frisco, Texas. Currently in Phase 1 of an eventual 1,000-acre, four-mile stretch, the park represents an exciting long-term vision for the community. Guided by the team’s four principles—Play, Explore, Discover, Connect—the signage invites visitors to engage with the park as an unfolding experience.


Frisco’s industrial and railroad heritage served as the conceptual foundation, with monument signage constructed from railroad rail profiles and wayfinding elements drawing their form from structural I-beams, balanced by a light, airy palette that ties the system to its surroundings.


Sign content lives on removable panels, allowing the system to evolve as the park grows, while hidden “easter egg” moments of interpretive content reward curious visitors with unexpected discoveries that deepen their connection to Frisco’s history and community.

Vintage Frisco railroad map highlighting 5,000 miles of rail routes across Missouri, Kansas, Arkansas, Oklahoma, Texas, Tennessee, Mississippi, Alabama, and Florida, with red lines tracing the network across the south-central United States.
Black-and-white archival photo of Frisco Railroad caboose No. 1144, marked "SL-SF," with a crew member visible in the cupola above.

Subtle nods to Frisco’s railroad past

The "Frisco" railroad operated for 104 years across nine states, earning a beloved reputation for iconic locomotives, excellent passenger and freight service, and a vital role in America's growth before merging with Burlington Northern in 1980.

Frisco Railroad History
A woman with a bicycle stops to read a dark wayfinding kiosk reading "What are we exploring today?" featuring a trail map and park information, surrounded by lush greenery at Grand Park in Frisco, TX.
Close-up of stacked weathered steel railroad rails with bolt holes, showing rust and patina from age and use.

The signage borrows directly from the rails of the railroad, turning industrial form into design language.

Teal interpretive sign on a stone base at Grand Park reading "Fun Fact: The word 'amphitheater' is derived from the Greek amphitheatron meaning 'viewing from both sides.'"

On the backside of the wayfinding signage, RSM Design developed a set of “easter egg” moments throughout the park.

Dark interpretive sign at Grand Park displaying illustrated tree icons and the text "How Many Trees Do You See? Did you know Grand Park is home to over 50 types of trees and plants?"

Functional signs with hidden
moments of delight

Teal and amber directional sign post at Grand Park pointing to Kayak Launch, Restrooms, Welcome Garden/Exit, Amphitheater, and Lakeside Plaza, with a jogger passing by on a winding park path.
Dark interpretive sign at Grand Park with a kayak paddle icon reading "Fun Fact: Kayaks were originally hunter's boats and were made of animal skins and whalebone!"
Exterior rendering of a modern restroom building at Grand Park featuring light tile cladding, a glass block wall, teal restroom icons, and a flat roof with wood soffit detailing.