New Braunfels, Texas

Mayfair

A New Chapter for New Braunfels

Project type

Placemaking Design Wayfinding Signage Design

Project sector

Mixed-Use Design Residential Community Signage
Architectural rendering of a large-scale retro-style illuminated billboard sign reading "With Love from Mayfair" with neon-style letters and a marquee star icon against a dramatic sunset sky, showcasing placemaking, experiential graphics, and branded environment design for a mixed-use residential community by RSM Design.

Project info

Client Southstar

Because place deserves purpose

Welcome to the new town in town, Mayfair. Located in New Braunfels, Texas this friendly and welcoming town is situated between Austin and San Antonio on 1,900 acres with public parks, walking and hiking trails, single-family and apartment homes, a shopping and dining district, and an office district. RSM Design was approached by SouthStar Communities to develop a signage and wayfinding system to identify and navigate the town, neighborhoods, and amenities. Our team developed a family of signs that inhabited principles to create an iconic moment, showcase the charms of a small town, and is timeless. With a casual language and a modern take on small town, Mayfair welcomes you.

Architectural rendering of a decorative water tower wrapped in a colorful botanical and bird mural pattern with illuminated "Mayfair" neon signage at sunset, showcasing art programs, experiential graphics, and placemaking design for a mixed-use residential community by RSM Design.
Architectural rendering of a retro-style double-stacked neon gateway sign reading "Hello People" and "Welcome to Mayfair" glowing against a night sky, showcasing placemaking, experiential graphics, and branded environment design for a mixed-use residential community by RSM Design.

Service

Placemaking Design
Architectural rendering of a vintage flatbed truck with a rainbow-striped bed carrying an oversized red dimensional Mayfair brand icon across an open field, showcasing playful experiential graphics and placemaking design for a mixed-use residential community by RSM Design.

The next big thing is a small town.

Architectural rendering of a tall vertical monument sign reading "The Fields" with blue dimensional lettering, a gooseneck barn light, and Mayfair brand icon on a concrete base beside a white fence and open landscape, showcasing wayfinding, signage design, and placemaking for a mixed-use residential community by RSM Design.
Architectural rendering of a brick and steel entry pavilion with a navy "The Fields" monument sign panel and Mayfair brand icon at a residential community entrance, showcasing placemaking, wayfinding, and branded environment design by RSM Design.

Market

Residential Community