Aerial dusk view of The Music Factory mixed-use entertainment district in Irving, Texas, featuring large-scale building murals, experiential graphics, environmental wayfinding signage, and placemaking design — RSM Design environmental graphic design for mixed-use, food and beverage, and retail destinations.

Irving, Texas

Toyota Music Factory

A Beacon of Creativity, Entertainment, and Community

Project type

Public Art & Murals Wayfinding Signage Design

Project sector

Mixed-Use Design Sports & Entertainment
Outdoor plaza at The Music Factory entertainment district in Irving, Texas at dusk, featuring large-scale building typography, experiential graphics, and branded environmental signage design — RSM Design placemaking and environmental graphic design for mixed-use, food and beverage, and streetscape destinations.

Project info

Client Brookfield Properties

Fabricator Design Communications Ltd.

Other Bud Communications

The west is our stage

In the heart of Irving, Texas, the Toyota Music Factory stands as a beacon of creativity, entertainment, and community. Rooted in the city’s rich heritage and adventurous spirit, this dynamic district celebrates the unifying power of music, bringing people together across generations, backgrounds, and cultures. Known as the epicenter of live music in DFW, the Toyota Music Factory hosts world-class performances, complemented by a vibrant pre-and post-show scene filled with exceptional dining, craft cocktails, and community-driven energy.

RSM Design proposed plaza redesign presentation boards for The Music Factory in Irving, Texas, featuring site plan, design concepts, and experiential placemaking strategy for a mixed-use entertainment and food and beverage destination — environmental graphic design, wayfinding, and branded environment planning for outdoor civic and streetscape spaces.

A welcoming space for everyday moments and major performances that reflects the district's spirit.

Large-scale neon cowboy and guitar sculptural landmark sign at The Music Factory mixed-use entertainment district in Irving, Texas — RSM Design specialty graphics, experiential placemaking, and branded environmental design for mixed-use, streetscape, and food and beverage destinations.
Illuminated neon cowboy guitarist landmark sculpture, digital wayfinding kiosk, and branded parking signage at Toyota Music Factory mixed-use entertainment district in Irving, Texas at dusk — RSM Design environmental graphic design, wayfinding and signage design, specialty graphics, and experiential placemaking for mixed-use, parking garage, and streetscape destinations.
Activated outdoor plaza and public lawn at Toyota Music Factory mixed-use entertainment district in Irving, Texas, featuring tenant identification signage, experiential graphics, and branded environmental design — RSM Design placemaking, wayfinding and signage design, and experiential graphic design for mixed-use, food and beverage, retail, and streetscape destinations.
Shaded outdoor patio seating area with warm wood pergola structure at Toyota Music Factory mixed-use entertainment district in Irving, Texas — RSM Design placemaking and experiential design for mixed-use, food and beverage, and streetscape destinations where human-centered environments connect people to place.
People gathering at an activated public lawn and outdoor plaza at Toyota Music Factory mixed-use entertainment district in Irving, Texas, featuring tenant identification signage, branded environmental graphics, and specialty art elements — RSM Design experiential placemaking and environmental graphic design for mixed-use, food and beverage, workplace, and streetscape destinations.
Elevated terrace overlooking an activated public plaza at Toyota Music Factory mixed-use entertainment district in Irving, Texas, featuring large-format event banners, branded environmental signage, and experiential graphics — RSM Design placemaking, print and digital collateral, wayfinding and signage design for mixed-use, food and beverage, retail, and sports and entertainment destinations.

Architecture infused with a fireside feel

Artist Alley outdoor public art corridor at Toyota Music Factory mixed-use entertainment district in Irving, Texas, featuring curated art panels, experiential graphics, and specialty environmental lettering — RSM Design art programs, public art, placemaking, and branded environments for mixed-use, food and beverage, streetscape, and cultural destinations.
Large-scale neon guitar sculptural ceiling installations at Toyota Music Factory entertainment corridor — specialty graphics, art programs, and experiential branded environments for mixed-use and sports and entertainment destinations.
Large-format exterior mural and tenant identification signage for Reservoir Bar at Toyota Music Factory — public art, murals, experiential graphics, and branded environmental design for mixed-use, food and beverage, and streetscape destinations.
Large-scale exterior brick building mural of a cowboy figure with bold typography reading "Lone Star State of Mind" at Toyota Music Factory mixed-use entertainment district in Irving, Texas — RSM Design public art, murals, experiential graphics, and placemaking for mixed-use, food and beverage, and streetscape destinations.
"Howdy" rope lettering and cowboy hat exterior brick wall mural at Toyota Music Factory mixed-use entertainment district in Irving, Texas — RSM Design public art, murals, specialty graphics, and experiential placemaking for mixed-use, food and beverage, and streetscape destinations.

Texas charm is woven throughout the guest experience.

Service

Public Art & Murals
Pedestrian wayfinding mural on a brick wall featuring a cowboy silhouette and "This Way to Plaza" directional typography at Toyota Music Factory mixed-use entertainment district in Irving, Texas — RSM Design wayfinding and signage design, public art, murals, and experiential graphics for mixed-use, food and beverage, and streetscape destinations.
ALT TEXT: Large-scale exterior building mural of a Day of the Dead guitarist figure with sombrero at Toyota Music Factory mixed-use entertainment district in Irving, Texas — RSM Design public art, murals, experiential graphics, and culturally rooted placemaking for mixed-use, food and beverage, streetscape, and cultural destinations.
"Watering Hole" large-format tenant identification signage and experiential graphics applied to a repurposed shipping container bar structure at Toyota Music Factory mixed-use entertainment district in Irving, Texas — RSM Design branded environments, specialty graphics, and experiential placemaking for mixed-use, food and beverage, and streetscape destinations.
Exterior tenant identification blade signs for Yard House and The Rayleigh Underground mounted on a brick building facade at Toyota Music Factory mixed-use entertainment district in Irving, Texas — RSM Design wayfinding and signage design, master sign programs, and branded environments for mixed-use, food and beverage, and retail destinations.

A unified wayfinding system weaves the Toyota identity throughout the district.

Service

Wayfinding Design
Multi-story parking garage exterior facade with large-scale perforated metal screen panels featuring botanical and figural experiential graphics spanning multiple levels — RSM Design specialty graphics, experiential graphics, branded environments, and placemaking for parking garage and mixed-use destinations.
Close-up detail of large-scale figural graphic printed on perforated metal screen panels on a parking garage exterior facade — RSM Design specialty graphics, experiential graphics, branded environments, and placemaking where architecture and environmental graphic design intersect for parking garage and mixed-use destinations.

Branded, color tiered garages make arrival intuitive, guiding visitors while reflecting the spirit of Toyota Music Factory.

Market

Parking Garage Design
Branded parking garage elevator lobby on Level 5 featuring Toyota Land Cruiser large-scale wall murals, floor graphics, digital display signage, and level identification graphics at Toyota Music Factory in Irving, Texas — RSM Design wayfinding and signage design, experiential graphics, digital integration, branded environments, and master sign programs for parking garage and mixed-use destinations.
Toyota 4Runner branded level identification wall mural in bold yellow-green and black on a concrete block parking garage wall at Toyota Music Factory in Irving, Texas — RSM Design experiential graphics, branded environments, specialty graphics, and wayfinding and signage design for parking garage and mixed-use destinations.
Interior parking garage wayfinding signage and Toyota-branded vehicle murals featuring Tacoma and Land Cruiser graphics lining the drive aisle walls at Toyota Music Factory in Irving, Texas — RSM Design wayfinding and signage design, experiential graphics, branded environments, and master sign programs for parking garage and mixed-use destinations.
Toyota Camry branded parking garage elevator lobby with immersive orange wall murals, large-scale vehicle graphics, pictogram elevator signage, floor graphics, digital display, and Toyota Garage identity at Toyota Music Factory in Irving, Texas — RSM Design experiential graphics, wayfinding and signage design, digital integration, branded environments, and master sign programs for parking garage and mixed-use destinations.
Toyota Supra branded Level 6 parking garage elevator lobby with immersive hot pink wall murals, large-scale vehicle graphics, level identification signage, and floor graphics at Toyota Music Factory in Irving, Texas — RSM Design experiential graphics, branded environments, wayfinding and signage design, specialty graphics, and master sign programs for parking garage and mixed-use destinations.
Illuminated streetscape at night featuring branded parking garage entrance signage, tenant identification signs for TCBY and Rocktop.io, and a bold red perforated metal landmark tower at Toyota Music Factory mixed-use entertainment district in Irving, Texas — RSM Design wayfinding and signage design, master sign programs, branded environments, and specialty graphics for mixed-use, parking garage, retail, food and beverage, and streetscape destinations.

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