Experiential Graphic Design

Engaging the Physical Space with Experiential Graphics

We work to skillfully communicate the authenticity and uniqueness of the place in an experiential graphics system. After identifying a project’s character, we reinforce its personality through its experiential signage, wayfinding, public art and murals, interior design, speciality graphics, and more.

Our studios’ creative work revolves around the transformative process of turning brick, glass, steel, and concrete into a place with character, meaning, and style. Experiential design transforms an environment by creating places for people to linger, guiding them to new destinations, and facilitating shared experiences. With our expertise in successful branding and graphic design, we forge a thoughtful connection by building immersive experiences that resonate and connect people to the places where they work, play, live, and visit.

When wayfinding is intentionally introduced into experiential graphic design, there is even greater potential to craft meaningful experiences for users along their journey. Experiential wayfinding can deliver the clarity and confidence that users need to understand their environment, giving them the certainty necessary to explore, discover, and connect. We design wayfinding signage systems and experiential design solutions to elevate the guest experience.

By strategically integrating wayfinding and experiential graphics into the built environment, we can create landmark moments. These memorable touchpoints often serve multiple purposes, such as aiding in navigation, encouraging people to gather and socialize, and bringing emotional connection. People navigate not just by reading signs but also by remembering landmarks and experiences.

Experiential graphic design helps bring your brand to life in the built environment, tying it to people’s experience of the space. A studio that specializes in both experiential graphics and branding can be beneficial to creating meaningful destinations:

A Holistic Vision

When a design studio masters experiential graphics and branding, clients receive a unified approach that ensures each discipline reinforces the other.

Consistent Touchpoints

By working with a single studio, the visual identity expressed in marketing materials will match what users experience in the built environment.

Translating 2D to 3D

While many branding firms excel at creating logo and brand guidelines, it takes expertise in experiential graphic design to bring those concepts into a physical space.

Strategic Expression

This dual focus allows us to create a hierarchy of brand touchpoints that guide the user experience, determining when to amplify brand presence and when to let the environment speak for itself.

Connecting to the Community

Experiential graphic design often requires greater research and participation from relevant communities, leading to distinctive and authentic places that contribute to the local fabric.