Sherman, Texas

Bel Air Village

Crafting A Striking Gateway For Residents

Project type

Public Art & Murals Placemaking Design

Project sector

Residential Community Signage

Vibrant large-scale graffiti and mixed-media street art painting featuring bold yellow, blue, red, and black spray paint with mathematical equations, scientific formulas, a bicycle outline, and layered urban text including "Full Moon" and "Schrödinger Equation," Bel Air Village public art collection

Project info

Client American Communities

Fabricator CREO Industrial Arts

Painter Cyril Kongo

Additional services

Environmental Graphic Design Experiential Graphic Design

A Bold Welcome Home

Welcome to Bel Air Village, a vibrant 280-acre residential community in Sherman, Texas. RSM Design created a striking entrance landmark featuring monumental, colorful, playful letter sculptures and illuminated pylon sculptures mimicking sunrise and sunset. Internationally renowned artist Cyril Kongo collaborated with RSM Design, bringing his vibrant street art style to the community’s wayfinding signage and environmental graphics. Kongo’s bold colors and intricate patterns transform the 12-foot-tall letter forms into captivating art pieces, offering a stunning entrance for residents and visitors.

Seen from mid-distance, a person walks on a sidewalk. Behind them stands a line of large sculptures, which tower over them in height. The letters are variously rotated, and don't spell any recognizable words in this photo. The front of each letter is painted in a street art style.

Working with a renowned artist, 12-foot-tall letters were transformed with bold colors and intricate patterns, crafting a striking gateway for residents and visitors.

Service

Public Art & Murals

Concept sketch of vertical environmental graphic elements for Bel Air Village with color gradients, illustrating RSM Design’s approach to placemaking, experiential design, and wayfinding within mixed-use retail and public space environments

Concept sketch of suspended environmental graphic elements and lighting markers for Bel Air Village, illustrating RSM Design’s experiential design and wayfinding strategy for mixed-use retail, hospitality, and public space placemaking environments

A row of five pylons stand in front of a large, brick, 2.5-story, multifamily home at nighttime. The leftmost pylon has text reading “Bel Air Village”, rotated 270-degrees and running vertically from bottom to top. All five pylons are illuminated with an yellow-to-orange gradient.

Various-sized illuminated pylon elements are arranged to create a sense of movement, subtly shifting with the time of day, reflecting the tones of sunrise and sunset.

Service

Placemaking Design

A row of nearly a dozen pylons trail off into the distance at dusk. The nearest, rightmost pylon has text reading “Bel Air Village”, rotated 270-degrees and running vertically from bottom to top. All pylons are illuminated with an yellow-to-orange gradient.

Taken from the street facing a suburban neighborhood of large, brick, 2.5-story, multi-family homes. The letter sculptures stand on a grassy strip between the street and the neighborhood. The illuminated pylons wrap around the corner of the block.

Next project

Loading next project

View project