A contemporary blade sign draws from historic architectural cues, using light and form to create a bold marker that connects past and present within the streetscape.

Nashville, Tennessee

Fifth + Broadway

The Crossroads of Heart, Soul, and Entertainment

Project type

Placemaking Design Public Art & Murals

Project sector

Mixed-Use Design Retail Environments & Graphic Design
An energized streetscape layers historic architecture with contemporary development, where illuminated signage and nightlife create a distinct sense of place that carries from day into night.

Project info

Client Brookfield Properties

Architect Gresham Smith

Fabricator Design Communications Ltd.

Other Proof Branding

Creating a retail destination in music city

Rooted in Culture

Fifth + Broadway in downtown Nashville is more than a mixed‑use destination — it’s a cultural crossroads where history, music, community, and urban life intersect. RSM Design approached the project with a placemaking mindset, honoring the city’s eclectic spirit and layered architectural character. Drawing inspiration from Hatch Show Print, the nearby historic shop celebrated for its typography-driven music posters, the team developed a visual language that reflects Nashville’s creative energy. The design connects people to place, making the 6.2‑acre site welcoming, memorable, and distinctly Nashville.

A refined storefront identity balances bold signage with warm materiality, creating an inviting threshold that draws people in while reinforcing the district’s contemporary character.
A large-scale digital display anchors the building facade, broadcasting district messaging and activity while reinforcing a bold, contemporary identity within the urban skyline.
A compact digital directory provides clear, real-time information at the storefront level, extending the district’s identity while supporting intuitive, on-the-go navigation.

At Fifth + Broadway, RSM Design used digital and interactive signage to create an engaging retail experience that connected visitors to the space.

Service

Digital Signage Integration
A central gathering corridor frames layered views of the district, where integrated signage and digital media create a cohesive, active environment that encourages exploration and connection.
Neon crescent blade sign at Fifth + Broadway, adding a bold and playful visual landmark within the district’s urban streetscape.
Elevator lobby at Fifth + Broadway with large-scale “Level 3” wayfinding graphics and integrated environmental branding guiding visitors through the space.
Escalator corridor at Fifth + Broadway featuring a large-scale graphic mural that combines bold typography and directional messaging to enhance wayfinding and reinforce the district’s identity.
Directional wall graphic at Fifth + Broadway featuring a pointing hand and “This Way!” messaging, providing clear and engaging wayfinding within the environment.
Illuminated arrow graphic at Fifth + Broadway, using bold form and light to reinforce directional cues and enhance the overall wayfinding experience.
Vertical “Parking” blade sign at Fifth + Broadway, using bold typography and integrated lighting to clearly mark parking access within the district.

A bold typographic parking garage wall rooted in Nashville’s Hatch Show Print legacy

See more

Hatch Show Print
Level 1 wayfinding sign at Fifth + Broadway set against a large-scale typographic wall, guiding visitors to key destinations while reinforcing the district’s bold visual identity.
“Assembly Food Hall” overhead sign at Fifth + Broadway guiding visitors via escalators, providing clear directional wayfinding within the district.
Assembly Food Hall signage at Fifth + Broadway integrated into the building façade, creating a prominent and recognizable destination within the district.

The sounds and tastes of Music City all under one roof

Aerial view of Fifth + Broadway in downtown Nashville, showing the mixed-use district integrated within the city skyline.
Residential corridor at Fifth + Broadway featuring unit number signage and refined material detailing that reinforces a cohesive interior identity.

The Place at Fifth + Broadway is a sophisticated 34-story residential tower in downtown Nashville, featuring expansive city views, a rooftop pool, and a recording studio that reflects the city’s creative spirit. RSM Design developed the tower’s signage and environmental graphics, creating a refined, cohesive system that enhances navigation and complements the building’s elevated residential experience.

Residential lobby at Fifth + Broadway featuring elevator wayfinding signage integrated into a warm, material-rich interior with layered textures and custom lighting.
Feature wall at Fifth + Broadway with illuminated typographic installation expressing Nashville’s culture and values within a refined interior setting.