University of the Pacific San Francisco Campus exterior building entry featuring a large-scale frosted glass university seal graphic established in 1851 on deep green glazing, paired with a multi-destination pedestrian wayfinding pylon directing visitors to dental clinics, pharmacy, health sciences audiology clinic, and Arthur A. Dugoni School of Dentistry — RSM Design branding and visual identity, wayfinding and signage design, master sign programs, specialty graphics, and environmental graphic design for education, health and wellness, and civic destinations.

San Francisco, California

University of the Pacific

Empowering Future Dentists Through Purposeful Learning

Project type

Environmental Graphic Design Wayfinding Signage Design

Project sector

Education Design Hospital & Healthcare Signage Design
University of the Pacific interior corridor featuring a dimensional "Waiting 3D" room identification sign on a bold blue accent wall alongside a large-scale perforated dot-pattern wall graphic for the Geissberger Grosso Professional Services Laboratory, with a figure in motion — RSM Design branding and visual identity, specialty graphics, experiential graphics, branded environments, and environmental graphic design for education, health and wellness, and science and technology destinations.

Project info

Client University of the Pacific

Architect SmithGroup

Other Plant Construction

Bridging high-tech dentistry and human-centered experience

Situated in the heart of San Francisco, the University of the Pacific, Arthur A. Dugoni School of Dentistry, has been a symbol of innovation and academic distinction for many years. Known for its humanistic approach to education, the school shapes future dental professionals while providing accessible, comprehensive care for the community.

When RSM Design was invited to reimagine the environmental graphics, the team embraced the opportunity to reflect the University’s progressive spirit and diverse community. Clean lines, bold graphics, and playful pops of color brought a fresh clarity to the space—striking a balance between professionalism and approachability. Designed to communicate clearly across multiple languages and cultural backgrounds, the graphics complement the school’s cutting-edge technology while reinforcing its mission of inclusive, compassionate care.

Exterior building identification signage for University of the Pacific Arthur A. Dugoni School of Dentistry featuring a large-scale dimensional university seal and bold orange institutional logotype on a white concrete tower facade in San Francisco, California — RSM Design branding and visual identity, wayfinding and signage design, master sign programs, specialty graphics, and environmental graphic design for education and health and wellness destinations.
Close-up detail of a University of the Pacific San Francisco Campus exterior wayfinding pylon sign with dimensional institutional logotype and directional arrow to Arthur A. Dugoni School of Dentistry — RSM Design wayfinding and signage design, master sign programs, branding and visual identity, and environmental graphic design for education and health and wellness destinations.

Contemporary solutions for a complex and evolving health industry

Service

Environmental Graphic Design
Close-up detail of bold orange dimensional "Dugoni Dentistry" exterior building identification letterforms with brushed metal returns mounted on a white fascia panel at University of the Pacific Arthur A. Dugoni School of Dentistry in San Francisco — RSM Design branding and visual identity, wayfinding and signage design, specialty graphics, and environmental graphic design for education and health and wellness destinations.
Interior lobby entry view of University of the Pacific San Francisco Campus featuring a large-scale etched glass university seal graphic established in 1851 on a floor-to-ceiling curtain wall glazing panel, with a figure in motion through the automatic door entry — RSM Design branding and visual identity, specialty graphics, experiential graphics, and environmental graphic design for education and health and wellness destinations.
University of the Pacific San Francisco Campus interior lobby reception desk with dimensional institutional logotype on a dark granite face panel, escalator level identification signage directing to floors 2 and 3, and elevator directional sign on a bold blue accent wall — RSM Design branding and visual identity, wayfinding and signage design, master sign programs, and environmental graphic design for education and health and wellness destinations.
Close-up detail of interior escalator pictogram sign and level 2 and 3 directional wayfinding sign mounted on a warm wood veneer column with brushed aluminum panel, with elevator directional signage visible on a bold blue accent wall in the background at University of the Pacific San Francisco Campus — RSM Design wayfinding and signage design, master sign programs, specialty graphics, and environmental graphic design for education and health and wellness destinations.
Close-up detail of a playful green polka dot pattern glass graphic with a hidden white child figure illustration on a frosted glazing panel at University of the Pacific San Francisco Campus pediatric dental clinic — RSM Design specialty graphics, experiential graphics, branded environments, and placemaking for education and health and wellness destinations.
Interior waiting area viewed through a gradient green dot-pattern glass graphic on a glazed partition wall at University of the Pacific San Francisco Campus dental clinic, with green upholstered seating chairs visible through the layered experiential graphic — RSM Design specialty graphics, experiential graphics, branded environments, and environmental graphic design for education and health and wellness destinations.
Close-up detail of a multi-tiered donor recognition wall with dimensional "Embracing Our Legacy" typographic letterforms, alternating white and dark mirror-finish donor name panels at multiple scales, at University of the Pacific Arthur A. Dugoni School of Dentistry in San Francisco — RSM Design donor recognition and specialty graphics, branded environments, and environmental graphic design for education and health and wellness destinations.
Close-up detail of a dimensional green "2A" room identification sign with layered letterforms and circular arc element alongside a printed donor name list panel and "Michael Ca—" named space recognition at University of the Pacific Arthur A. Dugoni School of Dentistry in San Francisco — RSM Design donor recognition and specialty graphics, wayfinding and signage design, branded environments, and environmental graphic design for education and health and wellness destinations.
Close-up of a wayfinding sign reading "2C" with silver typography on frosted glass in a health and wellness facility, showcasing environmental graphic design and signage by RSM Design.

Market

Health & Wellness
Healthcare employee smiling in a yellow isolation gown beside a wayfinding sign reading "3B 18" in a health and wellness facility, featuring environmental graphic design and signage by RSM Design.
Donor recognition signage and dimensional "Reception Area" lettering on a light blue wall in a healthcare waiting room, combining wayfinding and signage design with experiential graphics by RSM Design.

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