Nighttime exterior of the Starfield mall with an illuminated glass tower displaying the red 'Starfield' script logo, storefronts including Starbucks, and light trails from passing traffic in the foreground.

Hanam, South Korea

Starfield Hanam

Bringing Retail & Recreation 
into One Cohesive Experience

Project type

Environmental Graphic Design Wayfinding Signage Design

Project sector

Retail Environments & Graphic Design International Design
Multi-level shopping mall atrium with sweeping curved white balconies and escalators beneath a triangulated glass skylight, storefronts including L'Occitane, Wonder A Market, and Wonderplace visible below, with shoppers walking across the polished floor.

Project info

Client Shinsegae Corporation

Client Taubman Asia

Architect Benoy

Landscape Studio Outside

Lighting Bliss Fasman Inc.

Graphics that weave brand & place through each corridor

Starfield Hanam, a new experiential retail destination with cultural, leisure, and entertainment offerings, is a multi-level lifestyle shopping center and amongst the largest in all of South Korea. The center is located in Hanam, an idyllic location just outside the country’s capital, known for its open green space and sweeping mountainous backdrop. Measuring 4.9 million square feet, and serving nearly 26 million people in the greater Seoul area, its proximity to popular tourist hot-spots cements its label as a multi-cultural destination.

Nighttime exterior of the Starfield mall with an illuminated glass tower displaying the red 'Starfield' script logo, storefronts including Starbucks, and light trails from passing traffic in the foreground.
Tall triangular-patterned parking wayfinding pylon with a 'P' symbol, 'IN' text, and right-pointing arrow, standing at a street intersection with high-rise apartment buildings in the background.

A user-friendly signage system that mixes scale, texture, pattern, and contrasting typographic forms.

Wayfinding sign family study with a gold triangular pattern, including a hanging restroom sign with English and Korean text, a parking directional sign, two cylindrical Level 1 directory pillars, a human silhouette for scale, and various pentagon and rectangular sign mockups on a white background.
Angled digital information kiosk with a touchscreen mall directory displaying a 4th floor map, a triangular gold-patterned housing, and an illuminated pentagon side panel, positioned in a mall atrium near storefronts and a curved glass railing
Gold '3F' directional pillar sign with Korean text and arrows, standing in a mall corridor beneath the 'Eatopia' storefront sign, with shoppers walking past storefronts and a sculptural ceiling installation overhead.
Overhead mall wayfinding sign with icons for restrooms, ATM, luggage storage, and other services above a bright hallway, where shoppers walk past a jewelry storefront and locker area.
Nighttime exterior of a large geometric mall building with an angular perforated metal facade illuminated in blue, storefronts and canopy tents lit at ground level, and light trails from passing traffic on the street below.