Project info
Client The Festival Companies
Architect Gensler
Landscape Burton Landscape Architecture Studio
Fabricator Design Communications Ltd.
Houston, Texas
River Oaks District
An Avenue of Style & Luxury
Project sector
Retail Environments & Graphic Design
Additional services
Brand Development Environmental Graphic Design Digital Signage IntegrationElevating everyday into extraordinary
RSM Design collaborated with Festival Companies to reimagine the property as an art-infused, high-end retail destination that exudes sophistication and creativity. With a focus on elevating the brand, signage, and wayfinding, our team designed a cohesive visual experience that aligns with the world of luxury fashion. Drawing inspiration from bold artistic expressions, lipstick motifs, and golden accents, we crafted a striking identity that resonates with both tenants and visitors. The transformation was not just about aesthetics—it was about creating a pedestrian-friendly environment that invites exploration and engagement. Custom illustrated fashion graphics on temporary barricades hinted at the refined experience to come, while the sculptural sunburst identity element served as a nod to the property’s artistic aspirations. Every detail was designed to enhance the property’s perception, attract prestigious tenants, and ultimately position it for future success.
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NATURAL GLAM
The branding for the project was thoughtfully crafted to evoke a sense of high fashion, art, and elegance. Inspired by lipstick motifs, gold accents, and bold graphic patterns, the identity communicates a luxurious, fashion-forward atmosphere that sets the tone for the entire experience. This visual language not only elevated the property’s perception but also created a memorable brand presence that resonates with discerning tenants and visitors alike.
TEMPORARY TENANT ARTWORK
Custom illustrated fashion graphics on temporary barricades hinted at the refined experience to come, while the sculptural sunburst identity element served as a nod to the property’s artistic aspirations. Every detail was designed to enhance the property’s perception, attract prestigious tenants, and ultimately position it for future success.
RSM Design developed the brand identity for River Oaks District, a luxury open-air shopping destination in Houston. The visual system was kept intentionally minimal and refined, matching the affluence and caliber of the site.
Service
Brand Development
Introducing lipstick-toned swatches to the color palette, adding a glamorous counterpoint to an otherwise clean, high-end identity.
RSM Design created temporary window artwork for transitional retail storefronts, drawing on gestural fashion sketches and the brand's lipstick-toned palette to bring bold, cohesive energy to each installation.
