Salt Lake City, Utah

Post District

The Evolution of an Industrial Block into a Connected Community

Project type

Brand Development Environmental Graphic Design

Project sector

Mixed-Use Design Retail Environments & Graphic Design
Pedestrian-level view of a brass inlaid ground graphic featuring the Post District logo embedded in a paver streetscape — a specialty graphic design and placemaking detail by RSM Design for a mixed-use residential community.

Project info

Client Lowe Property Group

Architect MVE + Partners, Inc.

Designing identity to connect living, working, & gathering

The Post District is a central mixed-use hub in Salt Lake City. A neighborhood experience that welcomes modern urbanites by providing a mix of gather, work, and living space. The project integrates greenspace, elevated living, purposeful workspaces, and one-of-a-kind food and drink options to provide dynamic and interactive experiences. RSM Design was brought on to infuse architectural graphics, signage, and branded touchpoints to enhance a sense of place. In the initial phase, we examined and designed how the brand could be magnified and layered into the site as well as determined the hierarchy and brand architecture of the residential brands. Additionally, RSM Design generated residential buildings names and logos that were rooted in the history of the site.

Brand architecture diagram for Post District showing the master brand logo and four sub-brand identities — The Register, Post House North, Post House South, and 801 Flats — illustrating RSM Design's branding and visual identity work for a mixed-use residential community.

Once a newspaper printing shop and warehouse buildings, Post District hosts four upscale residences.

Market

Multifamily Design
Exterior wayfinding directory pylon sign for Post District featuring directional arrows to Post House North, Post House South, and Leasing, along with an integrated site map — paired with a Leasing Center blade sign and Urban Sailor Coffee tenant identification sign on a stone building facade, showcasing RSM Design's wayfinding signage design and environmental graphic design for a mixed-use residential community.
Illustrated neighborhood wayfinding map for Post District in Salt Lake City, Utah, marking nearby landmarks, transit, and amenities including Vivint Smart Home Arena, Salt Palace Convention Center, City Creek Center Shopping, Gateway Plaza, and Pioneer Park — an example of RSM Design's wayfinding signage design, placemaking, and environmental graphic design for a mixed-use residential and streetscape community.

An authentic brand crafted for each aspect of the experience, rooted in history and speaking to future generations. 

Service

Brand Development
Brand strategy presentation slides for Post District showing residential personas, naming ideas, and a brand strategy spectrum ranging from uniform to expressive — illustrating RSM Design's naming, vision, and strategy process for branding and visual identity in a mixed-use residential community.
Animated GIF of the Post District brand identity in motion, cycling through bold typographic text reading '801 Flats, Salt Lake City' overlaid with yellow horizontal stripe graphic elements — showcasing RSM Design's branding and visual identity and print and digital collateral design for a mixed-use residential community.
Interior corridor wayfinding signage at 801 Flats at Post District in Salt Lake City, featuring a gold dimensional unit-range directional sign on a white wall alongside a matching unit identification sign on a residential apartment door — showcasing RSM Design's wayfinding signage design and environmental graphic design for a mixed-use residential community.
Animated GIF of The Register sub-brand logo mark for Post District in Salt Lake City, displayed in white condensed typography on a black background — showcasing RSM Design's branding and visual identity and logo development work for a mixed-use residential community.
Dusk rooftop view of The Register building at Post District in Salt Lake City, featuring illuminated dimensional rooftop channel letter signage reading 'The Register' along the parapet and a large-scale backlit 'R' monogram sign on the building corner — showcasing RSM Design's architectural graphics, environmental graphic design, and branded environments for a mixed-use residential community.
Interior lobby detail at The Register at Post District in Salt Lake City, featuring vertically stenciled brand typography directly applied to a raw concrete column alongside a residential mailbox bank — an example of RSM Design's architectural graphics and specialty graphic design seamlessly integrated into a mixed-use residential environment.
Branded black canvas tote bag with vertically oriented 'The Register' logo in white condensed typography, carried by a resident — an example of RSM Design's print and digital collateral and branding and visual identity work for a mixed-use residential community at Post District in Salt Lake City.
Animated GIF of the Post House North and Post House South brand identity reveal for Post District in Salt Lake City, Utah, featuring large dotted and striped circles in orange, blue, black, and white that animate across the frame before converging to display each sub-brand logo — showcasing RSM Design's branding and visual identity and logo development for a mixed-use residential community.
Exterior projecting blade sign mounted on a stone column at Post House South at Post District in Salt Lake City, displaying a directional arrow graphic with 'Park Here — Leasing' messaging above the Post House South sub-brand identification — an example of RSM Design's wayfinding signage design and environmental graphic design for a mixed-use residential community.

Signage guides visitors around the space, as well as works to familiarize them with the brand.

Service

Wayfinding Design
Interior residential corridor at Post District in Salt Lake City featuring a geometric wood panel unit identification sign with dimensional numerals marking apartment S551, integrated directly into the wall alongside the apartment door — showcasing RSM Design's wayfinding signage design, architectural graphics, and specialty graphic design for a mixed-use residential community.

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