Exterior street-level view of Riviera international retail and mixed-use destination in Moscow, Russia, featuring large-scale rooftop dimensional Cyrillic building identification signage, entry canopy signage, tenant directory sign panel, and geometric triangulated blue building facade — RSM Design branding and visual identity, wayfinding and signage design, master sign programs, specialty graphics, and environmental graphic design for retail, mixed-use, streetscape, and international destinations.

Moscow, Russia

Moscow Riviera

A Riverside Destination for Commerce & Community

Project type

Wayfinding Signage Design Environmental Graphic Design

Project sector

International Design Retail Environments & Graphic Design
Aerial view of Riviera large-scale international mixed-use retail destination under construction along a riverfront in Moscow, Russia, featuring large-format geometric patterned building facade graphics visible from above — RSM Design environmental graphic design, experiential graphics, specialty graphics, branded environments, and placemaking for retail, mixed-use, waterfront, and international destinations.

Project info

Client Essence Development

Architect 5+ Design

A graphic system in conversation with its surroundings

Riviera Moscow is a new destination retail location, positioned at the entrance to Podolsk Town, one of the most heavily populated towns in Moscow. Anchored by an international pool of tenants, this 2,778,757 square foot retail development will become a high value destination point not only for Podolsk citizens but also for its satellite towns and the surrounding region. RSM Design took inspiration from the river the mall sits on and created a family of signage that shares the same flowing and layered movement as the water. With both the interior and exterior signage, the team echoed the bold elegance of the people, nature, and area to seamlessly integrate it into the project.

Large-scale polished stainless steel dimensional Cyrillic letterform landmark sign for Riviera international retail and mixed-use destination at a building entrance plaza — RSM Design specialty graphics, branding and visual identity, wayfinding and signage design, and experiential placemaking for retail, mixed-use, streetscape, and international destinations.
Close-up detail of a large-scale geometric triangulated blue glass exterior building facade reflecting sky and clouds at an international retail and mixed-use destination — RSM Design specialty graphics, experiential graphics, branded environments, and placemaking where environmental graphic design and architecture intersect for retail, mixed-use, and international destinations.
Large-scale interior architectural facade featuring illuminated wave-patterned perforated metal panels and a geometric blue triangulated glass wall at an international retail and mixed-use destination — RSM Design experiential graphics, specialty graphics, branded environments, art programs, and placemaking for retail, mixed-use, and international destinations.
Large-scale exterior Riviera branded pylon monument sign with dimensional Cyrillic letterforms and parking information on an urban streetscape with pedestrians in motion — RSM Design wayfinding and signage design, master sign programs, environmental graphic design, and experiential placemaking for retail, mixed-use, international, and streetscape destinations.

A destination for Podolsk residents, nearby towns, and the wider region.

Market

International Design
Branded Riviera multi-level floor directory wayfinding pylon sign with Cyrillic level identification adjacent to escalators in an international retail center — RSM Design wayfinding and signage design, master sign programs, environmental graphic design, and branded environments for retail, mixed-use, and international destinations.

Service

Wayfinding Design
Multi-level international retail center interior atrium featuring a large-scale suspended colorful disc art installation, branded escalator experiential graphics, wayfinding kiosk, and patterned terrazzo flooring — RSM Design art programs, public art, experiential graphics, specialty graphics, wayfinding and signage design, and placemaking for retail, mixed-use, and international destinations.
Branded digital wayfinding kiosk with integrated display screen and vertical Cyrillic identity lettering in the interior concourse of Riviera international retail and mixed-use destination — RSM Design digital integration, wayfinding and signage design, master sign programs, and environmental graphic design for retail, mixed-use, and international destinations.

Echoing the character of the area and its people, the interior signage integrates naturally into the project’s design.

Market

Retail Design
Bilingual Russian and English information desk with branded identification signage in a large-scale international retail or mixed-use destination — RSM Design wayfinding and signage design, master sign programs, environmental graphic design, and international placemaking for retail, mixed-use, transit, and international destinations.
Elevated exterior walkway at sunset along a large-scale civic or cultural building facade featuring sweeping architectural forms, large-format decorative graphic panels, and a curvilinear glazed railing with city views — RSM Design experiential graphics, specialty graphics, placemaking, and environmental graphic design for civic, cultural, and mixed-use destinations.