Newport Beach, California

Lido Marina Village

Where Sails Meet Storefronts

Project type

Environmental Graphic Design Wayfinding Signage Design

Project sector

Retail Environments & Graphic Design Parking Garage Design

Shoppers walking through Lido Marina Village entrance archway with wood nautical sign, white coastal architecture, brick pathway, and boutique storefronts in Newport Beach, California

Project info

Client DJM Capital Partners Inc

Architect SMS Architects

Maritime soul, reimagined

Lido Marina Village in Newport Beach, California, is a reimagined waterfront destination that brings together boutique retail, artisanal dining, and a sophisticated coastal atmosphere. RSM Design played a key role in shaping the village’s identity by designing the wayfinding system throughout the exterior and parking garage, seamlessly blending functionality with style. Inspired by the site’s maritime surroundings, the design incorporates polished brass accents, high-gloss teak wood, and a refined palette of black, white, and dark grey — creating a timeless and elegant seaside ambiance.

NAUTICAL INSPIRATION

Beyond wayfinding, RSM Design also curated public art and murals that enhance the village’s character, using nautical symbols and inspirational maritime quotes to reflect the spirit of the harbor. These artistic elements add a layer of storytelling, inviting visitors to engage with the space in a more meaningful and memorable way. Through this thoughtful combination of environmental graphics and public art, RSM Design helped transform Lido Marina Village into a vibrant and iconic Orange County destination.

ESTABLISHING A TIMELESS SEASIDE FEEL

A simple palette of black, white, and dark grey paint was applied throughout the project. This choice creates a timeless seaside feel that complements the architectural style, ensuring a harmonious and enduring visual appeal that resonates with both locals and visitors.

Close-up of Lido Marina Village wood blade sign shaped like a boat hull with white typography reading "Newport Beach, CA Est. 1971" and black gooseneck wall light, Newport Beach, California

Market

Retail Design

Marina-inspired navigation anchored by the guest journey

Lido Marina Village directory board with nautical rope detail, site map, and brass tenant listing plaques mounted on warm wood panel against blue wall in Newport Beach, California

Service

Wayfinding Design

Shoppers walking toward Lido Marina Village Docks and Waterfront Access passage between Buildings G and H with orange wayfinding sign, dark board-and-batten architecture and brick pathway in Newport Beach, California

Lido Marina Village public restroom drinking fountains with nautical-themed "Never Sink" typography and life preserver graphic on white subway tile wall with black border, Newport Beach, California

Lido Marina Village men's restroom hanging wood and white sign suspended by nautical chain links with white pictogram, Newport Beach, California

Lido Marina Village exterior facade at dusk with large gold dimensional letter building sign, arched brick windows, rooftop planters, and drive-through parking entrance with Welcome sign in Newport Beach, California

Lido Marina Village bold circular black and white parking directional mural with arrow painted on brick wall, Newport Beach, California

Service

Parking Garage Design

Lido Marina Village vertical public parking blade sign with chrome dimensional letters mounted on corner of brick building facade with arched architecture at dusk, Newport Beach, California