Gold dimensional "Swexan" sign on a wood-paneled entrance at The Swexan Hotel - environmental graphic design by RSM Design

Dallas, Texas

Hôtel Swexan

Swiss Hospitality Meets Texan Charm

Project type

Wayfinding Signage Design Environmental Graphic Design

Project sector

Hospitality Signage Design

Ornate gold "SS" monogram projected onto the entrance floor at The Swexan Hotel - environmental graphic design by RSM Design

Project info

Client Harwood Hospitality Group

Architect Kengo Kuma Architects

Lighting Lighting Design Alliance

Every detail a reflection of the luxury that defines Hôtel Swexan

Tucked into the heart of Dallas’ Harwood District, Hôtel Swexan is more than just a luxury destination. It’s a story of heritage, design, and cultural fusion. Owned by Harwood Hospitality Group, the hotel blends the warmth and charm of Texas with refined European sophistication, a nod to the founders’ Swiss-Texan roots. The name itself, Swexan, reflects this dual spirit: Swiss hospitality meets Texan charm.

RSM Design had the opportunity to collaborate closely with Harwood Hospitality Group, crafting a signage and wayfinding experience that reflects the hotel’s unique identity. Designed by the internationally acclaimed architect Kengo Kuma, the building’s sleek, reflective architecture sets the tone for what lies within. The interiors take cues from global cities and elegantly balance the timeless with the modern.

Babou’s

This blend of influences guided our work throughout the hotel’s restaurants, bars, and amenity spaces. One of our favorite moments was bringing Babou’s to life, a speakeasy bar tucked inside the hotel. There, a custom light fixture became a playful centerpiece, inspired by the surreal energy of Salvador Dalí and his eccentric pet ocelot, Babou. Just like the hotel itself, the result is unexpected, artful, and distinctly memorable.

Gold script directional sign reading "1501-1508" and "1510-1519" on a dark wall at The Swexan Hotel - environmental graphic design by RSM Design

Gold script room number "1508" on a wood-paneled door at The Swexan Hotel - environmental graphic design by RSM Design

Understated "Private" door sign beside a sconce light fixture at The Swexan Hotel - environmental graphic design by RSM Design

Dimensional script "Gents" sign mounted above a doorway at The Swexan Hotel - environmental graphic design by RSM Design

award winning hospitality

Hôtel Swexan proudly holds a Michelin Key, placing it among only 20 distinguished hotels in Texas to receive this prestigious recognition, a testament to the exceptional hospitality and elevated experience that define every stay.

Article

RSM Design’s Texas Hospitality...

Named after Salvador Dalí's ocelot, Babou's is a speakeasy that revels in the playful and the unexpected.

Wood-grain door with a bronze branch handle beneath a globe sconce topped by a cat sculpture at The Swexan Hotel - environmental graphic design by RSM Design

Red neon "Baboa's" script sign above a bar shelf lined with liquor bottles at The Swexan Hotel - environmental graphic design by RSM Design

RSM Design brought Babou's speakeasy to life through a cohesive signage system, with thoughtful details woven into every element — even the carpet.

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