Hotel Drover

Hotel Drover is inspired by the pioneering spirit of the west, delivering true Texas character and hospitality. The project is named to honor cowboys, known as Drovers, who once drove longhorn cattle across the plains. Situated within the historic Fort Worth Stockyards, Hotel Drover is a curated experience and one-of-a-kind hospitality retreat. RSM Design joined the development team to craft a unique wayfinding signage design and environmental graphics program for the luxurious Fort Worth hotel. The design team at RSM carefully integrated principles of the brand story and history of the project into the experiential graphic design around the site. Iconic cowboy characters, neon signage, warm metals and rich textures create a wholesome branded environment. Since Hotel Drover’s opening, the project has been recognized for its unique design and sensitively handled historic preservation. RSM Design was honored to collaborate with the team in crafting the architectural graphics and signage, inspired by the historic character of the area yet weaving in modern sensibilities of contemporary placemaking.

Awarded to only a small number of hotels in Texas, the Michelin Key designation recognizes exceptional hospitality, with Hotel Drover in Fort Worth earning this distinction. We’re delighted to have played a part in shaping the wayfinding experience throughout the Hotel Drover.