Fort Worth, Texas

Hotel Drover

A Refined Take On Western Hospitality

Hotel Drover exterior at sunset in Fort Worth Stockyards, Texas, featuring glowing red neon signage, a neon cowboy figure, stone and stucco facade, wrought iron lanterns, and warm ambient lighting at dusk

Project info

Environmental graphics rooted 
in the spirit of the west

Hotel Drover is inspired by the pioneering spirit of the west, delivering true Texas character and hospitality. The project is named to honor cowboys, known as Drovers, who once drove longhorn cattle across the plains. Situated within the historic Fort Worth Stockyards, Hotel Drover is a curated experience and one-of-a-kind hospitality retreat. RSM Design joined the development team to craft a unique wayfinding signage design and environmental graphics program for the luxurious Fort Worth hotel. The design team at RSM carefully integrated principles of the brand story and history of the project into the experiential graphic design around the site. Iconic cowboy characters, neon signage, warm metals and rich textures create a wholesome branded environment. Since Hotel Drover’s opening, the project has been recognized for its unique design and sensitively handled historic preservation. RSM Design was honored to collaborate with the team in crafting the architectural graphics and signage, inspired by the historic character of the area yet weaving in modern sensibilities of contemporary placemaking.

Vintage neon cowboy sign at Hotel Drover in Fort Worth Stockyards, Texas, depicting a colorful Western figure in a blue shirt, red bandana, cowboy hat, and red boots swinging a lasso

Proud of where we came from, we welcome all with a tip of the hat and a firm handshake.

Texana Suite door sign at Hotel Drover, featuring tooled leather detailing, braided leather strap, and Western-style star hardware on a warm wood door in Fort Worth Stockyards, Texas
Interior wayfinding sign at Hotel Drover directing guests to the Lobby Bar, 97 West Kitchen, and The Barn event space, featuring tooled leather texture and Western-style typography with decorative scroll details
Hotel Drover interior wayfinding sign directing guests to meeting and event spaces including Legacy I, Legacy II, Legacy III, Vaquero, Ranchero, and The Drover Boardroom, with Western-inspired tooled leather texture and brass hardware
Hotel Drover guest room number 610 featuring an ornate brass door plate with Western-style tooled leather pattern detailing and a modern wall sconce above

The interior signage, featuring stitched leather with metallic accents, reflects the rugged materiality of the historic Texas stockyards, complementing cold-rolled steel and red brick. RSM Design worked with fabricator Boyd Sign Systems to deliver wayfinding and digital signage for 200 guest rooms and key amenities throughout the boutique hotel.

Hotel Drover women's restroom sign featuring tooled leather texture, decorative scroll detailing, and raised lettering mounted on a rustic wood wall, reflecting the hotel's Western-inspired interior design
Wrought iron Backyard entrance gate at Hotel Drover in Fort Worth Stockyards, Texas, framing the hotel's stucco facade, longhorn emblem, red tile roof, and rooftop neon sign against a blue sky
Stockmans Drive street sign near Hotel Drover in the Fort Worth Stockyards, Texas, featuring decorative scroll detail and classic serif typography against a blue sky and green tree canopy
Aerial view of Hotel Drover's outdoor pool and sundeck in Fort Worth Stockyards, Texas, featuring a freeform swimming pool, lounge chairs with green-striped umbrellas, stone terrace, and lush landscaped grounds surrounding the hotel's Spanish Colonial-style architecture

Awarded to only a small number of hotels in Texas, the Michelin Key designation recognizes exceptional hospitality, with Hotel Drover in Fort Worth earning this distinction. We’re delighted to have played a part in shaping the wayfinding experience throughout the Hotel Drover.

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Inspired by the pioneering spirit of the west, we focus on simple pleasures and genuine hospitality.

The Legacy of the Drover

97 West Kitchen and Bar entrance at Hotel Drover in Fort Worth Stockyards, Texas, featuring a glowing neon cowboy sign, red Drover rooftop marquee, limestone facade, arched windows, and courtyard fountains at sunset