Project info
Client Wilson Meany
Architect Hart Howerton
Architect HKS
Architect BCV Architecture + Interiors
Los Angeles, California
Hollywood Park
Where the Spirit of Los Angeles Comes Alive
Additional services
Placemaking Design Wayfinding Signage DesignWeaving together arrival, exploration, and interaction
Hollywood Park, just steps from SoFi Stadium and minutes from LAX, has quickly become Los Angeles’ premier outdoor destination for retail and entertainment. RSM Design was invited to help bring this vision to life, shaping a world-class experience through digital integration, environmental graphics, placemaking, wayfinding, and design guidelines. Our role was to weave together the many layers of this expansive site so that every arrival, every moment of exploration, and every interaction feels natural, inspiring, and memorable.
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Integrated Systems, Unified Experience
Working closely with our client, Wilson Meany, and an outstanding team of collaborators including Hart Howerton, HKS, BCV Architects, and Studio MLA, RSM Design brought a layered approach to the project. The integration of digital touchpoints with traditional wayfinding elements created seamless connections across the mixed-use environment, while placemaking graphics and experiential interventions reinforced the site’s unique identity. The result is a bold, future-forward destination in a central Los Angeles location—where visitors can gather, shop, dine, and engage with a sense of ease and excitement.
