Aerial view of Dana Point Harbor with marina, boat slips, and coastline — wayfinding and environmental graphic design by RSM DesignAerial view of Dana Point Harbor with marina, boat slips, and coastline — wayfinding and environmental graphic design by RSM Design

Dana Point, California

Dana Point Harbor

Revitalizing a Beloved Harbor

Project type

In Progress Environmental Graphic Design

Project sector

Mixed-Use Design Waterfront Wayfinding Design
Dana Point Harbor large-scale building identity sign with dimensional lettering on slatted wood facade — environmental graphic design by RSM Design

Project info

Client Burnham Ward Properties

Architect SMS Architects

Architect Choate Parking Consultants, Inc.

Architect TAIT & Associates, Inc.

Navigating a new era for Dana
Point Harbor

Dana Point Harbor is undergoing a transformation that reimagines its waterfront as a vibrant coastal destination. The revitalization plan includes new hotels, rebuilt docks, and a refreshed commercial core that will bring new life to the marinas and surrounding community. Visitors and locals will discover a place that celebrates both recreation and relaxation, with boutique shopping, dining, and cultural experiences set against the natural beauty of the harbor. Known as the Dolphin and Whale Capital of the World, Dana Point continues to invite moments of wonder, from whale watching along the coastline to sunsets over the Pacific.


To guide this evolution, RSM Design has created a comprehensive wayfinding and signage system that elevates the visitor experience while strengthening the harbor’s identity. The design includes site signage, placemaking elements, parking garage wayfinding, and a system for the commercial core that enhances pedestrian flow and connectivity across public spaces. Inspired by the rich history and legacy of Dana Point Harbor, the visual language balances coastal charm with a modern sensibility. More than a tool for navigation, the system weaves together movement, culture, and community, helping position the harbor as a true lifestyle destination.

Dana Point Harbor parking structure facade with large-scale whale environmental graphics on slatted screen — environmental graphic design by RSM Design
Dana Point Harbor Boater Services building-mounted dimensional lettering on reclaimed wood facade — environmental graphic design by RSM Design

Creating a destination waterfront experience shaped by local character

Waterfront Signage & Wayfinding Design
Dana Point Harbor parking structure and identity signage with dimensional parking graphic and diamond logo mark on reclaimed wood facade — wayfinding and environmental graphic design by RSM Design
Dana Point Harbor diamond identity mark on reclaimed wood facade — environmental graphic design by RSM Design

RSM Design brought the harbor's fishing heritage to life through nautical graphics that give the parking structures a sense of place from the moment visitors arrive.

Dana Point Harbor parking structure facade with large-scale fish environmental graphics on slatted screen — environmental graphic design by RSM Design
Dana Point Harbor parking structure at dusk with illuminated parking identity signage and diamond logo mark — wayfinding and environmental graphic design by RSM Design
Dana Point Harbor illuminated vertical park sign with outlined letterforms at dusk — environmental graphic design by RSM Design

Image Credit: Dana Point Harbor Partners

Dana Point Harbor gateway monument with dimensional lettering and nautical mast landmark at harbor entrance — environmental graphic design by RSM Design
Dana Point Harbor gateway monument close-up with large-scale dimensional lettering and County of Orange seal — environmental graphic design by RSM Design

MORE TO COME

Dana Point Harbor’s transformation is still unfolding. The revitalization effort continues to bring new hotels, boutique dining, and refreshed public spaces to the coastline, with each phase deepening the harbor’s identity as a true lifestyle destination.

Construction Updates
Dana Point Harbor gateway monument close-up with large-scale dimensional lettering and County of Orange seal — environmental graphic design by RSM Design

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