RSM Design exterior building identity signage and placemaking for Continuum Alpharetta, featuring dimensional white script and sans-serif lettering mounted on a warm wood and glass facade canopy above an activated outdoor terrace with seating, with motion-blurred pedestrians in the foreground and a branded wayfinding pylon visible at right, demonstrating how environmental graphic design, visual identity, wayfinding and signage design, and branded environments create a cohesive, human-centered sense of arrival and community for mixed-use, residential community, workplace, and health and wellness markets.

Alpharetta, Georgia

Continuum Alpharetta

A Forward-Looking Mix of Spaces for the Evolving Work Experience

Project type

Placemaking Design Wayfinding Signage Design

Project sector

Workplace Design Residential Community Signage
RSM Design photorealistic rendering of exterior building identity signage and placemaking for Continuum Alpharetta, depicting a warmly illuminated two-story glass facade at dusk with Continuum Alpharetta identity lettering and A2 Offices tenant signage, an activated outdoor gathering space with people socializing under umbrellas, and interior workspace activity visible through the full-height curtain wall, illustrating how environmental graphic design, visual identity, wayfinding and signage design, and branded environments are envisioned during the design process to create cohesive, human-centered mixed-use workplace, health and wellness, and residential community developments.

Project info

Client Southwest Value Partners

Strengthening the balance of productivity & retreat

Located on approximately 52 acres, Continuum Alpharetta is a dynamic mixed-use redevelopment with office spaces, residences, and a central lawn designed for community gatherings. The multifaceted space offers a blend of function and relaxation, making is an ideal locale for winding down amidst its thoughtfully crafted surroundings. RSM was scoped to create a vision and narrative, brand identity, placemaking, and signage for both the interior and exterior spaces.

RSM Design photorealistic interior rendering of the lobby branded environment and visual identity for Continuum Alpharetta, depicting a spacious, activated ground floor with a Continuum Alpharetta branded marble reception desk, tenant directory signage, experiential graphics on feature walls, a central planting island with seating, cafe area, and diverse people working and socializing throughout, illustrating how environmental graphic design, visual identity, wayfinding and signage design, placemaking, and branded environments are visualized during the design process to create inclusive, human-centered interior experiences for mixed-use workplace, health and wellness, and residential community markets.

Market

Workplace Design
RSM Design photorealistic interior rendering of the lobby branded environment and art program for Continuum Alpharetta, depicting a double-height atrium with a Continuum Alpharetta branded black marble reception desk, a towering large-scale living moss wall art installation with an organic leaf pattern, a mezzanine with people overlooking the lobby, and diverse visitors and staff interacting at ground level, demonstrating how environmental graphic design, visual identity, art programs, placemaking, and branded environments are envisioned during the design process to create biophilic, human-centered, and inclusive interior experiences for mixed-use workplace, health and wellness, and residential community markets.
RSM Design photorealistic rendering of tenant signage, wayfinding, and placemaking for Continuum Alpharetta, depicting an activated interior pedestrian paseo with tenant identity signage for Hewlett Packard and Omega 1101, a visible fitness facility on the upper level, diverse professionals and visitors socializing throughout the open-air corridor, and views to a landscaped exterior beyond, demonstrating how environmental graphic design, master sign program, wayfinding and signage design, and branded environments are envisioned to create cohesive, human-centered mixed-use workplace, health and wellness, and science and technology campus experiences.
RSM Design photorealistic interior rendering of a lobby branded environment and placemaking concept for Continuum Alpharetta, depicting an open ground-floor amenity space with a cafe counter, specialty graphics on glass partition columns, terrazzo flooring with linear inlay pattern, biophilic planter installations, exposed brick feature wall, and diverse professionals and visitors gathering, working, and socializing throughout, demonstrating how environmental graphic design, experiential graphics, visual identity, and placemaking are envisioned during the design process to create inclusive, human-centered mixed-use workplace, health and wellness, and residential community environments.
RSM Design photorealistic rendering of exterior building address signage and wayfinding for Continuum Alpharetta, depicting illuminated rooftop address panels displaying 1101 on a modern two-story glass and white panel office building at dusk, with a landscaped campus drive, wildflower plantings, and professionals and cyclists animating the pedestrian environment, demonstrating how environmental graphic design, wayfinding and signage design, master sign program, and branded environments are envisioned during the design process to create clear, legible, and human-centered campus identity for mixed-use workplace, health and wellness, and science and technology markets.
RSM Design photorealistic rendering of an exterior monument sign and placemaking design for Continuum Alpharetta, depicting a low-profile illuminated black and stone monument sign with backlit white Continuum logotype set within a lush landscaped lawn along a pedestrian pathway with motion-blurred figures walking past at dusk, demonstrating how environmental graphic design, landmark identity signage, wayfinding and signage design, and branded environments are envisioned during the design process to create elegant, human-centered arrival experiences for mixed-use workplace, health and wellness, and residential community markets.
RSM Design print collateral and visual identity design for Continuum Alpharetta, featuring a stack of branded hardcover books or leasing guides with a geometric pattern cover in forest green, sage, taupe, and white with the Continuum Alpharetta logo on a dark navy band, showcasing how branding and visual identity, print and digital collateral, and specialty graphics extend a cohesive branded environment across every marketing touchpoint for a mixed-use workplace, health and wellness, and residential community development.

Service

Brand Development
RSM Design print collateral and visual identity design for Continuum Alpharetta, featuring a close-up of a sage green logo letterpress or tone-on-tone printed business card resting on a light wood surface, showcasing the refined typographic character and tactile print quality of the brand identity system developed as part of a comprehensive branding, visual identity, and print and digital collateral program for a mixed-use workplace, health and wellness, and residential community development.
RSM Design visual identity and branding design for Continuum Alpharetta, featuring a close-up mockup of the Continuum Alpharetta logo with routed or debossed letterforms rendered on a soft concrete textured surface, showcasing the refined typographic character and material application of the brand identity system developed as part of a comprehensive environmental graphic design and branded environment program for a mixed-use workplace, health and wellness, and residential community development.

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