Project info
Client Simon
Hackensack, New Jersey
The Shops at Riverside
New Jersey’s Destination for Elevated Retail
Project sector
Retail Environments & Graphic Design
Elevating navigation through finely tuned form & detail
The Shops at Riverside is a luxury retail destination for world-class shopping, dining and entertainment. RSM Design worked with Simon to create a sleek and modern form to serve as the inspiration for the signage and wayfinding design. High polished black glass and satin finish metal was applied to the design, incorporating tone on tone black layers for the exterior signage and a brass and white palette for the interior palette. The wayfinding strategy reduced the footprint of signage to create an uncluttered experience where the only signage that touches the floor are the sculptural directories. We also innovated a halo-lit effect on the directional signage while maintaining a flat surface on the face of the signs. In simplifying the wayfinding experience, messaging became extremely visible and easily understood by utilizing an icon-driven international approach.
Sculptural directories and halo-lit signage guide visitors with clarity and ease.
Service
Digital Integration
High-polished black glass and satin metal define the system, with brass and white interiors and layered black exterior signage.
