The North Rim brand identity pinback button collection in olive, terracotta, and cream, featuring logo mark, wordmark, and geometric patterns, brand identity design by RSM Design

San Antonio, Texas

North Rim

Balancing Urban Energy with Natural Serenity

Project type

Brand Development Wayfinding Signage Design

Project sector

Workplace Design
The North Rim serif wordmark logo etched into textured stucco wall, brand identity design by RSM Design

Project info

Client Fasken Oil & Ranch, Ltd

Architect Nelsen Partners Architects

Harmonizing design with an eco-conscious landscape

The North Rim is San Antonio’s newest Corporate Campus that is positioned between The Rim, a popular retail destination, and the Leon Creek Greenway. This prime location offers convenient connections to both city and nature, fostering a serene office environment. The site uses collaborative indoor-outdoor spaces to further enhance this harmony, promoting a thriving work culture.

RSM Design crafted a timeless brand identity for the campus that emphasizes connectivity and wellness. By designing the signage and branding concurrently, the wayfinding system was deeply integrated with the brand, ensuring cohesion. These elements harmonize with the natural architecture and eco-conscious landscaping through the use of warm stone materials and sun-inspired patterns.

The North Rim entry monument sign rendering with corten steel and tenant panel, wayfinding design by RSM Design
The North Rim valet and parking directional sign rendering, wayfinding design by RSM Design
The North Rim directional sign detail with cutout logo mark, wayfinding design by RSM Design

TIMELESS & REFINED

North Rim is a campus where indoor and outdoor spaces blur, designed around wellness, connection, and proximity to nature. The brand identity reflects this: stencil-cut letterforms in the logo create pockets of air suggesting openness and movement, bold curves imply community, and an earthy palette grounds the whole system in the landscape it inhabits.

Market

Workplace Design
The North Rim office park entry monument and tenant sign rendering, wayfinding design by RSM Design
The North Rim serif wordmark logo on sage green background, brand identity design by RSM Design
The North Rim San Antonio corporate campus mobile website design, brand identity design by RSM Design
The North Rim branded canvas tote bag with repeating logo pattern, brand identity design by RSM Design
The North Rim brand color palette with Pantone codes in forest, mist, sage, cream, and clay, brand identity design by RSM Design
The North Rim brand mood board with agave, foliage, sand, and stone textures, brand identity design by RSM Design
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The North Rim spiral notebook with geometric star pattern, brand identity design by RSM Design

PATTERNING FOR THE BUILT ENVIRONMENT

Custom patterns derived from the "N" monogram carry the brand into the built environment. Abstracted into circular forms, they suggest connection and flow, appearing across signage as a cohesive thread through the campus.

The North Rim meditation walk directional sign with perforated pattern, wayfinding design by RSM Design
The North Rim geometric star brand pattern in olive and mist, brand identity design by RSM Design
The North Rim geometric star brand pattern in mist and forest, brand identity design by RSM Design
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The North Rim branded lanyards with geometric star pattern, brand identity design by RSM Design

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