Glendale Community College

Expanding Access to Education

In 1926, when higher education remained out of reach for many, a group of forward-thinking citizens in Glendale recognized the need to broaden access to opportunity. They voted to establish a community college within the Glendale Unified School District, creating pathways for both academic and vocational instruction. What began as a bold civic initiative became a lasting commitment to inclusive education—opening doors for generations of students seeking advancement, skills training, and personal growth.

Nearly a century later, RSM Design was invited to reimagine the college’s brand identity in a way that reflects its enduring mission and evolving future. The new logo and visual system draw from the institution’s established colors and the distinctive architecture of its hillside setting. The result is a contemporary identity that respects tradition while positioning the college for continued growth—reinforcing pride, strengthening recognition, and unifying communications across campus.

Alongside the rebrand, RSM Design developed a comprehensive wayfinding system tailored to the campus’s unique topography. Situated along the slopes of the San Rafael Mountains, the grounds are organized into lower, middle, and upper tiers. The signage program mirrors this natural structure, providing clear, intuitive guidance that supports students and visitors as they move between levels. Together, the identity and wayfinding systems create a cohesive campus experience rooted in clarity, connection, and confidence.