Doral Central Park

The City of Doral, Florida partnered with RSM Design to create a comprehensive signage and wayfinding system that unifies the park’s diverse amenities into a cohesive visitor experience. The park, envisioned as a central civic gathering place for the Doral community, presented an opportunity to design an environmental graphics program that could guide visitors seamlessly between recreational fields, trails, pavilions, playgrounds, and community spaces. RSM Design developed a system rooted in a clear visual language and custom icons for feature activities. The system ensures that every touchpoint, from large-scale park identification monuments to pedestrian directionals and amenity markers, feels like part of a single, considered family.

The wayfinding program reflects Doral’s identity as a vibrant, modern city while remaining grounded in the natural character of the park itself. Through thoughtful hierarchy, legible typography, and a coordinated icon system, the signage helps visitors orient themselves within the expansive grounds and discover the full range of programming the park has to offer. By stringing together the park’s varied amenities under one unified design framework, RSM Design helped transform Doral Central Park into a welcoming, navigable destination that strengthens the community’s connection to its public open space.