White 'Biovista' logo and wordmark overlaid on a photo of an outdoor lounge with a stone fireplace and wood furniture, framed by rows of sculptural trees.

San Diego, California

Biovista

A Life Science Campus Built 
for Exploration & Exchange

Project type

Brand Development Environmental Graphic Design

Project sector

Workplace Design Sci-Tech & Life Science Design
White 'Biovista' logo and wordmark overlaid on a photo of an outdoor lounge with a stone fireplace and wood furniture, framed by rows of sculptural trees.

Project info

Client Longfellow Real Estate Partners

Lab to landscape: design that moves people & ideas

Longfellow Real Estate Partners acquired a two-building project in San Diego, California specifically designed for labs, workspaces, and high-end amenities. RSM Design was invited to craft the name, brand, and logo for the new life science campus as well as implement the brand character from vision and strategy, naming, logo design, and signage. Through exploration and stakeholder meetings, RSM Design worked to create a unique design family that would differentiate the lab workspace from its competitors, as well as standout in the science and technology community. The design team also worked to create a leasing brochure to communicate the outstanding amenities, location, and the essence of why Biovista is a top life-science facility within the San Diego market. In addition, RSM Design created wayfinding signage and placemaking for Biovista.

Location map of San Diego showing Biovista's position near the I-5 and I-805 interchange, with 5- and 10-minute drive-time radii marking nearby landmarks such as UC San Diego, the Salk Institute, Westfield UTC, and Torrey Pines Golf Course, plus a zoomed inset detailing the site along Scranton Road.

The unique location in Sorrento Mesa provides scenic views, convenient freeway access, and a diverse selection of amenities on-site within walking distance.

Animated reveal of the Biovista logo, building from an abstract linear pattern into the complete circular mark, followed by the 'Biovista' wordmark in brown serif-free type on a cream background.
Scattered collection of business cards in white, orange, and dark brown, each displaying the Biovista logo mark and wordmark in varying color combinations.

Nature’s blueprint of tree linework and cellular patterns weaves “B” and “V” into an abstract mark with sleek typography.

Construction diagram of the Biovista logo mark, showing the finished black circular emblem overlaid with light blue geometric guidelines, circles, and angled lines used to build its proportions
Five presentation slides from a naming study titled 'Naming,' including a list of surrounding companies and life science projects, a 'BioVista' title slide over a photo of an outdoor lounge with greenery, a quote slide with two men reviewing a laptop reading 'BioVista has great outdoor sitting spaces,' and a naming spectrum chart comparing candidates like Sparc, Sol, Horizon Labs, and Precision Point across criteria.
Portrait of a woman wearing safety glasses and a white lab coat, smiling at the camera in an industrial setting, with the Biovista logo mark overlaid in the bottom right corner.

Our team partnered with Longfellow to develop an elevated, trustworthy brand that would position Biovista as a premier lab space in the West.

Tall wayfinding pylon sign reading 'Biovista' at the top with a wood-grain header, listing directions below to '9276: Main Lobby, Restaurant, Fitness Center,' '9330: Main Lobby, Deliveries,' and 'the Strand,' set among desert grasses and yucca plants.
Rendering of a dark brown ID badge on a matching lanyard with a metal clip, displaying the white Biovista logo and wordmark, with 'Doug Peterson, Life Science' printed below.
Rendering of a burnt orange water bottle with a dark brown cap, featuring the vertical 'Biovista' wordmark and a large tonal logo pattern, set against a dark green background.
Orange 'Biovista' wordmark centered on a light gray background, surrounded by ceramic pottery including two terracotta mugs and a green plate with a small pitcher.

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