Aerial rendering of a modern resort building perched on a forested peninsula between two sandy beaches, overlooking turquoise water at sunset, with rolling green hills in the background.

Guanacaste, Costa Rica

Aman

Redefining Luxury Through Naturalistic Simplicity

Project type

Wayfinding Signage Design

Project sector

Hospitality Signage Design International Design
Symmetrical rendering of 'The Lodge' entrance, framed by stone walls and a wide overhanging wood-slat roof, with a paved walkway leading to a wood-paneled reception area and an ocean view visible through the central opening

Project info

Client Aman

Architect Olson Kundig

Designing paths as thoughtful as the destination

RSM Design is part of the world-class design team working on the newest Aman resort in Guanacaste. The resort is located on 775 acres of untouched shoreline along Costa Rica’s Pacific coast, surrounded by ocean, dense jungle, and dramatic mountainous ridges. This region is recognized as one of the world’s five “Blue Zones,” where residents are known to live longer, healthier, and more fulfilled lives. That philosophy of wellbeing and longevity informs the broader vision for the project, shaping an approach to luxury defined by natural simplicity, balance, and connection to place.

Within this context, RSM Design is developing a comprehensive signage and wayfinding program that reflects both the values of the resort and the unique cultural and environmental character of the region. The system is intended to be understated and intuitive, guiding guests seamlessly through the expansive landscape while maintaining a deep sensitivity to the surrounding nature. By integrating clarity, restraint, and material honesty, the design reinforces the resort’s commitment to a more grounded and experiential form of luxury that is rooted in its environment.

Rendering of a stone entrance wall reading 'Aman Costa Rica' alongside a series of stone wayfinding markers labeled 'Beach Club Playa Minas,' directional signage, and a 'Slow, 8 km/h' speed sign, set among illustrated trees and tropical foliage against a white background.

Guanacaste is one of the world’s five Blue Zones, known for the longevity, health, and happiness of its residents

Close-up of 'Aman Costa Rica' lettering mounted on a rough stone wall, partially covered by vines and greenery.
Rendering of an entrance canopy with a slatted wood underside and metal roof spanning between two stone pillars reading 'Aman Costa Rica,' set over a paved driveway surrounded by dense forest.

A signage and wayfinding program that reflects both Aman's values and the spirit of the region.

Rendering of a modern two-story house with a stone base, glass walls, and a slatted wood overhang roof, elevated above a hillside forest at golden hour.
Close-up of glossy gold dimensional letters mounted on a textured dark stone wall, photographed at an angle with a warped, distorted rendering effect making the text difficult to read.
Close-up of a brushed brass number '14' mounted on a vertically grained wood panel.
Rendering of 'The Spa' entrance featuring a concrete and wood facade beside a still reflecting pool, framed by a large rock formation and trees in the distance.
Rendering of an infinity pool alongside a wooden pavilion with lounge daybeds, set on a sandy beach with sparse trees and a forested hill in the background at sunset.
Twilight rendering of an illuminated open-air pavilion restaurant with wood slat walls, surrounded by dining tables on wooden platforms, hanging lanterns in the trees, and lit floor lamps, set against a forested hillside.

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