Associate Principal
Steve Luoma
Steve Luoma received his MS in Communications Design from Pratt Institute, as well as a BA in Art History from Vanderbilt University. Since then, Steve has focused his career to service a wide variety of clients’ needs, from initial strategy through design implementation. His work has spanned a diverse set of disciplines, including branding, packaging, digital design and the built environment. His process utilizes user focused analysis to develop engaging and impactful brand narratives, creating greater meaning and connection between clients and their audience.
Steve Luoma received his MS in Communications Design from Pratt Institute, as well as a BA in Art History from Vanderbilt University. Since then, Steve has focused his career to service a wide variety of clients’ needs, from concept and strategy to design and production. As lead of the brand studio at RSM, he guides the team through the strategic and creative process with passion and dedication. He brings over 20 years of experience in brand to the team, ranging from packaging and typography design to branding for the built environment. His global perspective and attention to detail is thoughtfully integrated into every brand he encounters, utilizing a synergistic approach to design that is valued by both his colleagues and clients.






