Alt Text: Monarch at Hall Park luxury high-rise apartment tower in Frisco, Texas — modern glass and white facade residential development by RSM Design, with structured parking podium and panoramic views of the Dallas-Fort Worth skyline

Frisco, Texas

The Monarch at HALL Park

A Simple Approach to Balanced Living

Project type

Brand Development

Project sector

Multifamily Design
Monarch at Hall Park luxury residential branding — embossed white letterpress print collateral with oversized typography, designed by RSM Design

Project info

Client HALL Group

Where nature frames a new standard of living

Nestled within the suburban landscape of Frisco, the city gives way to an unexpected sea of green, a place where bold color emerges through the shimmering canopy of nature. Here, a new style of living comes to life, where convenience blends with culture and leisure meets luxury. RSM Design was brought on to craft a comprehensive brand identity and kit of parts to be used across print, digital, and environmental touchpoints. Our services included web design, leasing materials, digital marketing assets, and a full suite of stationery and print collateral.


The Monarch’s logotype features high contrast letterforms and an eclectic mix of sans and Latin-serif details, capturing the modern sophistication of the building and the larger HALL Park community. RSM Design created a stationery suite including business cards, notepads, note cards, and envelopes, all featuring a gold abstract butterfly pattern applied in varying scales and formats. We also developed a leasing packet that included floorplans, business cards, and a lifestyle-focused brochure, which we helped shape through copywriting and storyboarding. The brochure highlights The Monarch’s location, amenities, services, and elevated living experience. A dedicated feature page on the HALL Park website brings the brand to life online, offering an immersive look into The Monarch’s unique identity and offerings.

The Monarch at Hall Park luxury residential brand identity logo variations — deep forest green, cream, and mauve color palette with elegant serif typography, designed by RSM Design

Featuring high contrast letterforms and an eclectic mix of sans and Latin-serif details, The Monarch logotype represents the modern sophistication present in the upscale offerings of The Monarch.

The Monarch at Hall Park luxury residential brand stationery suite — business cards, notecards, envelopes, folder, and embossed brochure with gold foil detailing, brand identity and print collateral by RSM Design
The Monarch at Hall Park brand identity close-up — gold foil stamped logo and geometric botanical pattern on deep forest green textured folder, luxury print design by RSM Design
The Monarch at Hall Park luxury residential marketing brochure — embossed cover and interior spread with lifestyle photography and resort-style amenities editorial layout, print design by RSM Design

Seamlessly bringing the brand to life across print, digital, and the built environment.

The Monarch Residences dimensional bronze building signage mounted on limestone exterior wall — luxury residential wayfinding and environmental graphic design by RSM Design, Frisco Texas
The Monarch dimensional lobby entrance signage — brushed metal letters on dark glass panel above glass entry doors, architectural interior signage by RSM Design, Frisco Texas
The Monarch at Hall Park interior wayfinding signage — dimensional brushed gold "Mail Room" room identification sign on white wall with warm wood and arched mailbox alcove interior, environmental graphic design by RSM Design
The Monarch at Hall Park amenity room identification signage — dimensional brushed bronze "Fitness Center" sign with rule bar detail on white wall, interior wayfinding design by RSM Design
The Monarch at Hall Park branded fitness amenity merchandise — custom yoga mat with teal geometric pattern and Monarch Hall Park logo in yoga studio with wood-paneled mat storage wall, branded merchandise design by RSM Design
The Monarch at Hall Park parking garage large-format branded wall graphic — oversized forest green typography mural with geometric botanical pattern in residential parking structure, environmental graphic design by RSM Design
The Monarch at Hall Park custom restroom projecting sign — dimensional brushed metal male and female pictogram figures on horizontal blade sign mounted to wood door frame, interior wayfinding design by RSM Design
The Monarch at Hall Park dimensional exterior building sign — deep teal fabricated serif letters casting dappled shadow on light grey stucco wall, architectural signage and environmental graphic design by RSM Design