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Gold foil embossed CW Prime logo on charcoal black textured print collateral — RSM Design branding and visual identity, print and digital collateral, and specialty graphics for hospitality and food and beverage destinations.

Longboat Key, Florida

CW Prime at St. Regis Longboat Resort

Redefining the Steakhouse Experience by the Sea

Project type

Brand Development

Project sector

Food & Beverage Hospitality Signage Design
CW Prime branded print collateral suite including branded coasters, cocktail napkins, and matchbox packaging with logo monogram pattern on a marble surface — RSM Design branding and visual identity, print and digital collateral, and specialty graphics for hospitality and food and beverage destinations.

Project info

Client Unicorp National Developments

Blending classic allure with contemporary sophistication

Set against the serene backdrop of the St. Regis Longboat Key Resort, CW Prime emerges as a refined culinary destination that celebrates timeless elegance with a modern edge. RSM Design was entrusted with developing a brand identity that would reflect the restaurant’s elevated dining experience, rooted in sophistication, warmth, and visual harmony. Drawing from the rich textures and tones of the interior—opulent gold finishes, sculptural glass details, and a welcoming, contemporary palette—the design team crafted a visual language that is both graceful and distinct.

The resulting brand captures CW Prime’s essence through refined, decorative typography and a design sensibility that nods to both classic luxury and present-day polish. Every detail was considered to ensure the identity seamlessly integrates into the dining experience, enhancing the atmosphere and setting the tone for memorable moments. It’s a story of taste, not just in cuisine, but in every touchpoint of the guest journey.

Architectural rendering of CW Prime luxury restaurant interior featuring custom patterned flooring, carved wood paneling, green marble columns, and brass pendant lighting — RSM Design branding and visual identity, experiential graphics, and placemaking for hospitality and food and beverage destinations.
CW Prime branded leather-textured wine list with gold foil monogram logo on crimson cover alongside elegantly typeset interior wine list layout — RSM Design branding and visual identity, print and digital collateral, and specialty graphics for hospitality and food and beverage destinations.

Market

Hospitality Design
CW Prime branded restaurant menu and order list print collateral featuring crimson monogram pattern cover, elegant typography, and refined layout design — RSM Design branding and visual identity, print and digital collateral, and specialty graphics for hospitality and food and beverage destinations.
Architectural rendering of CW Prime luxury private dining alcove featuring bookmatched wood veneer wall panels, draped curtain entry, custom patterned flooring, and warm ambient lighting — RSM Design branding and visual identity, experiential placemaking, and branded environments for hospitality and food and beverage destinations.
CW Prime branded coaster set featuring debossed charcoal monogram logo and crimson red repeating pattern coaster — RSM Design branding and visual identity, print and digital collateral, and specialty graphics for hospitality and food and beverage destinations.

Service

Brand Development
CW Prime restaurant brand identity logo overlaid on a warm amber interior with draped curtains and custom geometric patterned flooring at St. Regis Longboat Key luxury resort — RSM Design branding and visual identity, branded environments, and experiential placemaking for hospitality and food and beverage destinations.