An architectural rendering of a large-scale transit hub featuring a bold white and green canopied multi-level station structure with a monorail passing overhead, a bustling pedestrian plaza filled with commuters and travelers, and a wayfinding post directing passengers to the bus connection at right — illustrating RSM Design's wayfinding and signage design, placemaking, and environmental graphic design services applied to the transit market

Rancho Cucamonga, California

Cucamonga Station

A Crossroads of Travel, Culture, & Pioneering Spirits

Project type

Brand Development

Project sector

Transit Signage Design
An aerial architectural rendering of a large-scale intermodal transit hub featuring a dramatic ribbed canopy structure, monorail infrastructure, multi-level parking garage, active pedestrian plazas, street-level vehicular circulation, and an outdoor market gathering space — illustrating RSM Design's wayfinding and signage design, placemaking, and environmental graphic design services applied at a master plan scale within the transit and mixed-use markets

Project info

Client City of Rancho Cucamonga

Other Metrolink

Other Brightline West

Other Omnitrans

Other The Boring Company

Linking people, places, & possibility

Rancho Cucamonga is bringing a bold vision to life with Cucamonga Station, the first transit hub of its kind in the Inland Empire. In partnership with Ontario Loop, The Boring Company, Metrolink, Brightline, and Omnitrans, the city is creating a new connection point linking local communities to Southern California and beyond. Designed to unite high-speed rail, regional transit, and emerging technologies, the station will become a catalyst for regional growth and connection.

To capture this vision, the City partnered with RSM Design to craft a brand identity centered on movement, innovation, and community. The modern, energetic logo takes shape from a bold sans-serif “C,” with gradients that suggest motion and progress. A vibrant color palette and layered patterns reflect cultural diversity and the dynamic rhythm of transit, positioning Cucamonga Station as both a civic destination and a symbol of forward momentum for Southern California.

Two silhouetted commuters seated against a large-scale environmental mural in teal, terracotta, and sage tones, with the Cucamonga Station brand identity — a horizontal-striped circular "C" logomark above the wordmark in white — overlaid in the foreground — showcasing RSM Design's branding and visual identity, art programs and public art, and placemaking services applied to the transit market

A new multi-modal hub connecting the region to the world through commuting, travel, and discovery.

Market

Transit Design
A sleek transit station bench featuring warm wood slat seating supported by angular brushed stainless steel legs with the Cucamonga Station "C" logomark etched into the metal base, set against a concrete wall and paved plaza surface — illustrating RSM Design's branding and visual identity and specialty graphics applied to branded street furniture and placemaking within the transit and streetscape markets

Service

Brand Development
Two double-sided Cucamonga Station branded light pole banners displayed against a blue sky — one featuring a warm red-to-magenta gradient with vertical "Welcome to Cucamonga" typography, and the other displaying bold "Connect Explore" text over a multicolored diagonal stripe pattern — demonstrating RSM Design's branding and visual identity, experiential graphics and branded environments, and print collateral services applied to placemaking within the transit and streetscape markets
A nine-swatch brand color palette for Cucamonga Station displayed as circles on a white ground, ranging from pale yellow-green and lime to vivid green, white, slate gray, charcoal, and gradient swatches in green-to-lime, orange-to-red, and lavender-to-periwinkle — illustrating RSM Design's branding and visual identity process for developing a cohesive, place-specific color system within the transit market

The expressive and diverse color palette pays strong attention to ideas of culture and motion.

The interchangeable logo mark embodies a variety of experiences, remaining flexible yet consistently relevant across diverse contexts and audiences.

The Cucamonga Station animated "C" logomark featuring horizontal charcoal stripes forming a bold letterform with lime green motion streaks extending from either side, conveying a sense of speed and forward movement — showcasing RSM Design's branding and visual identity and digital integration services developed for the transit market
A Cucamonga Station brand values presentation slide featuring two core pillars — Innovation, defined as seeking new and unique experiences, and Connection, described as creating spaces that bond people to places and connect the community to the world — set alongside a bold green diagonal line graphic motif, illustrating RSM Design's Principle-Centered Design approach to branding and visual identity within the transit market
A Cucamonga Station Transit Authority staff ID badge and branded white lanyard displaying the "C" logomark, with the badge featuring a green gradient chevron stripe pattern, the Cucamonga Station wordmark, and a sample employee name — demonstrating RSM Design's branding and visual identity and print collateral services extended across all touchpoints within the transit market
A Cucamonga Station branded luggage tag featuring a teal-to-lime green gradient background with sweeping white diagonal line graphics and the vertical "Cucamonga Station" wordmark in white, looped with a matching lime green cord — illustrating RSM Design's branding and visual identity and print collateral services applied across branded environment touchpoints within the transit market

Illustrative elements a fluid sense of movement to reflect the hustle and bustle of a transportation center.

Three Cucamonga Station mobile app screen mockups displayed side by side — a lime green gradient splash screen with the animated "C" logomark and wordmark, a community content screen reading "Connecting the Community to the World" with pedestrian and social imagery, and a brand messaging screen describing the station as "A Crossroads of Travel, Culture and Pioneering Spirits" with a green chevron graphic — showcasing RSM Design's digital integration and interactive solutions and branding and visual identity services applied across the transit market.

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