Corporate interior environment featuring Creekside Labs branded wall signage and logo, illustrating environmental graphic design, brand identity integration, and workplace placemaking within a corporate and innovation campus setting.

San Diego, California

Creekside Labs

Where Life Science Research Meets the Calm of the Creek

Project type

Brand Development

Project sector

Sci-Tech & Life Science Design Workplace Design
Aerial view of Creekside Labs innovation campus in San Diego, highlighting corporate workplace environments where environmental graphic design, wayfinding, and brand identity integrate architecture, landscape, and placemaking.

Project info

Client Longfellow Real Estate Partners

Branding that reflects innovation, nature, and purpose

Located in Sorrento Valley’s premier science & technology district, Creekside Labs offers a unique experience because of its proximity to natural outdoor spaces, creekside views, and unparalleled access to the 805 and 5 freeways. State of the art science labs invite opportunities for innovation and an open air concept offers a serene escape for guests. RSM Design collaborated with Longfellow Real Estate Partners to craft the initial visioning, naming, brand narrative, and logo design for Creekside Labs in San Diego. The design process included collaboration with multiple stakeholder teams as well as extensive research of the competitive life science market. The design aesthetic draws inspiration from life sciences as well as the surrounding natural environment. The final logo design translates to marketing collateral as well as branded items and environmental graphics that will be integrated into the architecture.

Animated GIF featuring the Creekside Labs logo over a night sky landscape, highlighting brand strategy, visual identity design, and environmental graphic design for a corporate workplace and life sciences innovation campus.
Landscaped pedestrian pathway and outdoor gathering space at Creekside Labs innovation campus, illustrating placemaking, environmental graphic design, and integrated workplace environments within a corporate and life sciences research campus.

A brand character was developed for the remodeled life science space, inspired by the site’s unique creek connection

Animated graphic of Creekside Labs branded marketing brochures featuring the innovation campus architecture, illustrating brand strategy, graphic design, and brand identity development for a corporate workplace and life sciences research campus.

A space to be inspired, motivated, and to tap into your creative potential.

Market

Workplace Design
Students working in a modern science laboratory classroom, illustrating educational environments where environmental graphic design, wayfinding, and placemaking support learning, research, and campus experience design.
Creekside Labs branded stationery and business cards featuring a cohesive visual identity system, illustrating brand strategy, graphic design, and environmental graphic design services for workplace and life science campus environments.

The logo draws details from natural patterns such as the movement of water or layering of stones in a creek or stream bed.

Brand naming and strategy presentation boards for Creekside Labs in Sorrento Valley, illustrating brand development, placemaking strategy, and environmental graphic design for life science campuses, innovation districts, and workplace environments.
Animated GIF of Creekside Labs brand color palette featuring blue tones, neutrals, and accent colors, illustrating visual identity design and brand development for life science campuses, workplace environments, and innovation district placemaking.

The color palette draws inspiration from natural elements like water, wood, and stone.

Service

Brand Development
Creekside Labs brand strategy presentation highlighting core values, life science campus positioning, placemaking, and environmental graphic design concepts for research workplaces in San Diego’s Sorrento Valley innovation district.
Embossed Creekside Labs branded notebook showcasing visual identity design and brand development for a life science campus, illustrating environmental graphic design and placemaking strategy for workplace and innovation district environments.

Market

Life Science Design
Digital tablet displaying the Creekside Labs website for a Sorrento Valley life science campus, illustrating digital brand experience, placemaking strategy, and environmental graphic design supporting research workplaces and innovation districts.
Scientists working in a life science laboratory at Creekside Labs, illustrating workplace branding, environmental graphic design, and placemaking for research campuses and innovation districts in Sorrento Valley.

Next project

Loading next project

View project