Aerial rendering of Met Park curved ground-level monument sign with cutout letters and yellow accent stripe set among lush grass and wildflowers at Amazon HQ Metropolitan Park

Arlington, Virginia

Metropolitan Park

A Public Greenspace Within Amazon’s HQ2 Campus

Project type

Wayfinding Signage Design

Project sector

Workplace Design Park Wayfinding & Signage
Outdoor dog park at Amazon HQ Metropolitan Park Arlington Virginia featuring curved concrete pathways, grass play areas, circular wood seating, and employees relaxing with dogs against glass tower backdrop

Project info

Client Amazon (Seneca)

Client JBG Smith

Architect ZGF

Architect NBBJ

Wayfinding designed to connect people with their environment

At Amazon’s second headquarters in Arlington, Virginia, Metropolitan Park sets a new standard for urban campuses—merging work, community, and nature. RSM Design led the development of a comprehensive wayfinding system that unifies the 22-story towers, retail, bike lanes, and expansive public green spaces into a seamless, intuitive experience. The signage strategy responds to a wide range of users, guiding them clearly and efficiently while adapting to the site’s evolving functions and anchor destinations.

Extending beyond navigation, the system creates meaningful connections between people and place. In the 2.5-acre park, dog run, and family-friendly areas, signage invites exploration and encourages interaction with the natural environment. Interpretive elements highlight local biodiversity, deepening visitors’ engagement with the landscape. The result is a thoughtful, user-focused design that supports Amazon’s vision and enriches the daily experience at the heart of Arlington.

Met Park dimensional letter monument sign on granite cube base surrounded by lush landscaping with Amazon HQ Metropolitan Park glass and corten steel towers in background, Arlington Virginia
Interpretive art exhibit marker with yellow accent stripe and QR code for Aurora Robson's Shaw 2022 installation set among native grasses at Amazon HQ Metropolitan Park Arlington Virginia

Wayfinding signage and spatial cues make the space feel accessible and welcoming, fit for a first time visitor.

Central Green rules and regulations informational sign with dark panel and yellow accent mounted on concrete cube base, with families playing on lawn in background at Amazon HQ Metropolitan Park Arlington Virginia
Gray wayfinding bollard with yellow directional arrows guiding visitors to Central Green, Overlook, Forest Walk, Children's Garden, and Community Garden at Amazon HQ Metropolitan Park Arlington Virginia
Rendering of Met Park two-tone granite and concrete cube monument sign with sandblasted lettering surrounded by wildflowers and mature trees at Amazon HQ Metropolitan Park Arlington Virginia
Rendering of Met Park tall vertical monolith sign with backlit gold cutout letters and yellow accent stripe flanked by lush landscaping and pedestrians at Amazon HQ Metropolitan Park Arlington Virginia
Rendering of Forest Walk pathway at Amazon HQ Metropolitan Park Arlington Virginia featuring natural stone steps, flowering cherry trees, ornamental grasses, boulder plantings, and small interpretive marker
Rendering of large-scale Met Park freestanding letter monument sign with yellow accent returns set in curved planter bed overflowing with wildflowers and ornamental grasses at Amazon HQ Metropolitan Park Arlington Virginia

Understanding the distinct intentions 
and needs of every visitor

Wayfinding user journey diagram for Amazon HQ Metropolitan Park Arlington Virginia showing icon-based destination pathways for four audiences: National Landing residents, visitors and tourists, Amazonians, and service and staff
National Landing neighborhood wayfinding kiosk with yellow accents, directional arrows to Met Park, Central Green, Children's Garden, and Community Garden, plus embedded map panel along tree-lined pedestrian promenade at Amazon HQ Metropolitan Park Arlington Virginia
Close-up of National Landing wayfinding kiosk map panel with bold yellow header band showing neighborhood map including the Pentagon and Long Bridge Park at Amazon HQ Metropolitan Park Arlington Virginia

National Landing is Arlington’s innovation district encompassing Amazon HQ2 and Metropolitan Park, Crystal City, Pentagon City, and parts of Alexandria. RSM Design played a pivotal role in shaping National Landing’s identity and user experience.

Article

Pedestrian Focused Wayfinding Strategy at National Landing
Aerial view of Amazon HQ Metropolitan Park campus in Arlington Virginia with National Landing neighborhood, Potomac River, Washington Monument, Pentagon, and Washington DC skyline in background